Hotel Web Design Portfolio
We were engaged by the Crowne Plaza Marlow property - a franchise location - to deliver a modern, high-performing website that reflects the hotel's premium brand while making it easy for guests to explore the venue, book their stay, and discover everything the hotel has to offer.
The brief was clear: create a visually refined website that communicates quality and professionalism, improves usability across devices, and provides a flexible platform the hotel team can manage in-house.
Design & Build
We produced two design concepts (homepage and standard content page) for approval before development. Once signed off, the site was built to match the designs precisely across desktop, tablet, and mobile.
Full CMS Control
The website is powered by our in-house, block-based CMS, allowing the hotel team to manage all aspects of the site, including:
- Page layouts and content
- Navigation
- Header and footer structure
- Logos, images, files, and SEO metadata
Integrations & Booking Tools
To help guests check availability, we built a custom room search tool for the homepage - with check-in and check-out dates, number of adults, children and rooms, and a clear "Book Now" call to action. Clicking through takes guests to IHG's central booking system to complete their reservation, keeping the actual transaction on the group's own secure infrastructure while giving the hotel a fully on-brand search experience up front.
For dining, we embedded ResDiary - a third-party restaurant booking widget - directly into the site via a custom code block, allowing guests to book a table at the hotel's restaurant without leaving the page.
We also integrated marketing and analytics tools to help the hotel track performance and engagement.
SEO & Launch
Because this was a rebuild of an existing website, protecting the hotel's existing search visibility mattered just as much as the design itself. We carried out a full SEO migration - mapping old URLs, transferring metadata, and implementing clean redirects - so none of the property's existing rankings were lost in the move. It's the same careful approach behind every migration we handle, whether that's part of a full rebuild or a standalone project.
Ahead of launch, we ran a full round of quality assurance: analytics configuration, form testing, error handling, and cross-device, cross-browser checks - so the hotel could go live with complete confidence, not crossed fingers.
Services Provided
This project drew on several areas of what we do:
Bespoke, responsive website design - built entirely around the hotel's brand, from initial concepts through to development.
Block-based CMS implementation - giving the in-house team full control without needing technical skills.
Third-party integrations - the custom room search tool and ResDiary restaurant booking widget covered above.
SEO migration and launch support - protecting existing visibility through the move, backed by a thorough pre-launch QA process.
The Result
The finished website delivers a polished digital presence that aligns with the property's brand, performs seamlessly on all devices, and gives the internal team the flexibility to manage and evolve the site with confidence.
Ready to Elevate Your Online Presence?
If you’re looking for a website that reflects the quality of your brand, performs flawlessly on all devices, and gives you complete control, get in touch with us today to discuss your next project.
All product names, logos, and brands are property of their respective owners.
Reference to Crowne Plaza Marlow is for portfolio and factual case-study purposes only and does not imply endorsement by IHG Hotels & Resorts.