Website AI Audit

AI assistants like ChatGPT, Gemini and Perplexity are already answering questions your customers are asking — about your industry, your competitors, and increasingly, about you directly. A Website AI Audit tells you exactly where you currently stand, and exactly what's holding you back from being the answer they get.

This isn't an automated report. It's a detailed, manually-conducted audit carried out by our team, covering how your business currently appears (or doesn't) across the major AI platforms, and the specific technical, content and trust signals driving that outcome.

Our website AI audit starts at £495 + VAT, but the price is dependant on the size of your website. Use the button below to request a quote.

Request Your Website AI Audit

Prefer a general SEO health check instead? Our Free SEO Audit covers traditional search rather than AI search, and costs nothing.

What's Included In Your Website AI Audit?

Step 1 - AI Visibility Check
We check where, and whether, your business currently appears when people ask ChatGPT, Gemini, Perplexity and Google AI Overviews about your products or services, and benchmark that against your named competitors.

Step 2 - AI Query & Prompt Report
Rather than a traditional keyword report, we map the natural-language questions and prompts your potential customers are actually asking AI platforms about your industry - and show you which of them you're currently being cited for, and which you're not.

Step 3 - Citation & Trust Signal Audit
The GEO equivalent of a backlink profile: we review the reviews, directories, mentions and third-party references that generative engines weigh when deciding who to trust and recommend, and flag the gaps.

Step 4 - Technical & Structured Data Readiness
A technical check of your schema markup, crawlability for AI-specific bots (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), and whether your content is actually reachable by the systems doing the reading - no amount of good content matters if it can't be parsed in the first place.

Every audit is compiled into a clear, written report with specific, actionable next steps - not just a list of scores.

Why Isn't This Free, Like Your SEO Audit?

Fair question, and worth answering honestly rather than dodging it.

Traditional SEO auditing has had two decades to become largely tool-driven - a health check, keyword report and backlink profile can be generated automatically in minutes. GEO is a genuinely new discipline.

Auditing it properly means a real analyst manually querying multiple AI platforms, interpreting results that don't come with standardised reporting the way SEO tools do, and making judgement calls that automated tools can't reliably make yet. That's real, skilled time - which is what the £495 covers.

Website AI Audit FAQs

Why isn't this free, like your SEO audit?

Because a proper AI visibility audit takes genuine manual analysis across multiple platforms, not an automated report - unlike our free SEO audit, which is largely tool-generated.

What will I actually receive?

A written report covering all four areas above, benchmarked against your named competitors, with specific next steps you can act on regardless of whether you go on to work with us.

Is this the same as your ongoing GEO service?

No, this is a standalone, one-off diagnostic.

Many businesses use it as the first step before deciding whether to invest in ongoing Generative Engine Optimisation, but there's no obligation either way.

If I go on to book your GEO service, does the audit cost come off?

Yes - if you sign up for ongoing GEO services after your audit, we'll credit the £495 toward your package, provided you commit to a minimum 3-month term.

What happens after I submit the enquiry form?

We'll be in touch to confirm the details and send an invoice - this isn't an instant checkout, so there's no payment taken on this page itself.

How long does it take to receive my audit?

Usually 3 to 5 working days.

Since GEO is so new, automated reporting tools don't really exist for it yet - you can't just push a button for a quick chart.

An actual human specialist has to manually test how AI engines view your brand and piece the insights together, so it takes a little time to do properly.

Emma Holmes | Wet Pet Conversions

We've had the pleasure of working with Spiderscope for nearly 10 years now and they have never let us down.

They have kept their super reactive customer assistance throughout this time which has been exceptional and they are always on hand to help.

We are delighted with the new updated website we have had produced, the new CMS is fantastic and a delight to work on and I can't wait to change all of our other sites to this.

Their SEO work is in my opinion unparalleled and even in highly populated searches our companies rank extremely high if not always No.1 on Page 1.

Thank you very much Spiderscope for everything you do for us and here's to many more years of working with you :)

Nick Breeze | Nexter

Harvey and the team at Spiderscope know what they're doing and really get our systems. I've been a customer for 20 years - I recommend!

Get a Clear Picture of Your AI Search Visibility

Have questions first? Get in touch - no pressure, no obligation to buy

Request Your Website AI Audit