TikTok Marketing for Businesses

Step 1Account Setup & Optimisation

A strong foundation is essential for long-term success on TikTok. We begin by either setting up your business TikTok account from scratch or auditing and optimising your existing profile. This includes:

• Writing a clear, compelling bio that communicates your brand personality and purpose.
• Selecting a profile image and display name that are recognisable and on-brand.
• Adding a strategic link to drive traffic to your website, product pages, or landing campaigns.
• Defining your tone of voice and visual style to ensure every post feels consistent and professional.

Our goal is to present a polished, engaging presence that builds trust at first glance — and sets the stage for meaningful audience growth.

Step 2Content Strategy & Creation

Success on TikTok doesn’t come from posting at random - it comes from having a smart, creative strategy tailored to your goals. Our team develops a custom TikTok content plan that:

• Aligns with your brand identity, messaging, and audience expectations.
• Leverages platform-native formats like short-form video, trending sounds, captions, and on-screen text.
• Includes a healthy mix of evergreen content, educational posts, product features, and trend-driven pieces.

We handle the full content lifecycle - from scripting and filming to editing and publishing. Each video is designed to stop the scroll, boost engagement, and encourage action - whether that’s following your account, visiting your site, or making a purchase.

Step 3Hashtag & Trend Research

TikTok’s algorithm rewards timeliness, creativity, and relevance. That’s why we stay plugged into the latest platform trends, using real-time insights to guide your content direction.

We research:

• High-performing and niche-relevant hashtags that improve your visibility.
• Trending sounds, formats, and challenges you can adapt to your brand.
• Competitor activity and audience interests to help you stand out.

This ensures your content remains fresh, discoverable, and aligned with what your target audience is already engaging with - giving it the best possible chance of appearing on the For You page.

Step 4Scheduling & Post Management

Posting consistently is essential to growing on TikTok - but it can quickly become time-consuming. That’s where we come in.

We create and maintain a content calendar that ensures:

• You’re posting at optimal times based on your audience behaviour and platform insights.
• Your content mix remains balanced and varied, avoiding repetition.
• You maintain a steady rhythm that builds brand presence and familiarity.

Everything is managed for you, from planning and scheduling to monitoring performance. This hands-off approach saves you time while keeping your TikTok feed active and strategic.

Step 5Community Engagement

TikTok is more than just broadcasting - it’s a community. To build loyalty and encourage repeat interaction, we manage your account’s community with care and consistency.

That includes:

• Responding to comments and questions on your videos to keep conversations going.
• Engaging with other relevant creators or brand accounts to boost visibility.
• Encouraging UGC (user-generated content) and responses to increase interaction.

By showing up consistently and authentically, we help turn passive viewers into engaged followers - and followers into paying customers.

Step 6Performance Tracking & Reporting

We believe that every marketing decision should be backed by data. Our service includes regular reporting that breaks down:

Follower growth and audience demographics.

• Video views, watch time, and engagement rates.
• Top-performing posts and content categories.
• Conversions, traffic, or sales generated (where applicable).

Beyond just numbers, we provide expert insights and actionable recommendations on how to adapt and improve your content strategy over time. You’ll always know what’s working - and where the next opportunity lies.