A stylish eCommerce website matching the Jeffery West brand image whilst offering great usability and search options.
Jeffery West was looking for an up to date design that matched their brand image. Our remit was to create a new design and layout that included new site features to make browsing for products easier and faster. Their extensive brand audience needed to find their shoes quickly, so we developed a product filtering system that allows them to browse by size, colour and price.
The website is built on Spiderscope's eCommerce Content Management System which offers easy store management. Product organisation is easy to establish and with the SEO Tools too, you can quickly expand to create a sophisticated hierarchy while targeting keywords; resulting in good search rankings.
The product filter search is also designed and developed with SEO in mind, allowing for the site to further expand keyword targeting. This uses the store data (e.g. products) to create a series of optimised pages and URLs for specific long tail queries. This is often over looked with other eCommerce solutions and is an excellent method of increasing long tail traffic.