Local SEO for Accountancy Firms

Your website is your digital storefront - and like any storefront, it needs to be clean, organised, and easy to navigate.

We start by reviewing and optimising each key page on your website for local intent. This includes crafting keyword-focused page titles, meta descriptions, headers, and copy that reflect the specific accounting services you offer, such as tax returns, bookkeeping, or financial planning.

We’ll also ensure your NAP (Name, Address, Phone Number) details are consistent across the site, add structured data for local business markup, and improve internal linking to help search engines crawl your site more effectively.

These improvements not only boost your visibility on Google but also make your website more user-friendly and conversion-focused.

A fully optimised Google Business Profile is essential for any accountant looking to rank in local results and Google Maps.

We’ll help you claim, verify, and enhance your profile with accurate information, high-quality images, service listings, and keyword-rich business descriptions.

More importantly, we implement a strategy to encourage and manage client reviews - an important ranking factor and a strong trust signal for prospective clients.

We’ll guide you on how to respond to reviews and keep your profile regularly updated, which shows Google and clients that your firm is active and reliable.

Effective SEO starts with understanding what your potential clients are actually searching for.

We carry out deep keyword research specific to accounting services in your area. This involves identifying high-intent local keywords such as “tax advice in [City]”, “business accountant near me”, or “VAT returns [Location]”.

These insights guide everything from the copy we write to the pages we recommend building. This research-driven approach ensures your website speaks the same language your prospects are typing into Google - maximising your chances of being seen and chosen.

If your accounting firm serves multiple towns or cities, dedicated location landing pages can help you appear in more targeted local searches.

We create high-quality, SEO-optimised pages for each of your service areas. Each page is built with unique content, locally relevant signals, and tailored call-to-actions to boost visibility and conversions.

These location pages are ideal for building geographic reach while keeping your main website clean and focused. We’ll also link these pages internally in a logical way to help users (and search engines) navigate between services and locations smoothly.

Need a better site layout to support this? We can help with custom-built websites that scale with your SEO strategy.

Custom Web Design

Your online presence doesn’t stop at your website. Citations - mentions of your business on directories and third-party platforms - play a major role in local SEO. We’ll clean up and standardise your business listings on key sites like Yell, Yelp, Thomson Local, Bing Places, and many others.

This work not only strengthens your authority in Google’s eyes but also reduces confusion for search engines and potential clients.

We monitor for inconsistencies or duplicates that may harm your rankings and ensure your firm appears wherever clients are looking.

SEO is not a one-and-done task - it’s an ongoing process of refinement.

We provide monthly reports that track your rankings, traffic, and goal completions (like form fills or phone calls). These insights allow us to make informed decisions about what’s working, where to double down, and how to improve.

We also provide clear, jargon-free insights into the work being done, giving you peace of mind that your SEO investment is generating results. With us, you’re not left in the dark - we build a long-term partnership focused on sustainable growth and measurable outcomes.