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Custom CRMs for Marketing Teams

Power Smarter Campaigns with a CRM Built for Your Marketing Workflow

Your marketing team needs more than a basic contact list and activity log. To run targeted, data-driven campaigns, you need a CRM that’s built around your specific strategy, goals, and customer journey.

That’s where our custom-built CRMs for marketing teams come in.

We design and develop CRM systems tailored to how your marketing department works — giving you the tools, insights, and automation you need to create high-performing campaigns and better connect with your audience.

Why Choose a Custom CRM for Marketing?
Most off-the-shelf CRMs are built for sales pipelines. While they can be tweaked for marketing, they rarely give you the level of control or insight you really need.

A custom CRM gives your team:

A database designed around your segments
Build dynamic customer groups based on any attribute — behaviour, purchase history, interests, and more.

Campaign tracking tied to real-time customer data
See which emails, ads, or offers lead to action — and optimise campaigns accordingly.

Marketing automation tailored to your process
Drip campaigns, automated follow-ups, retargeting triggers — built exactly how your team works.

Full integration with your existing tools
Connect your CRM to email platforms, analytics tools, landing pages, and more.

Brand-specific workflows and reporting
Get custom dashboards that highlight the KPIs that matter to your marketing goals.

Key Features We Commonly Build
Every CRM we build is different — but here are just some of the features we can include for marketing teams:

• Advanced customer tagging and segmentation
• Custom campaign builders and performance dashboards
• Email and SMS automation tools
• Form tracking and lead capture integration
• UTM and campaign source tracking
• Content engagement scoring
• Social media profile tracking
• A/B test support and results logging
• GDPR-compliant data tools

Marketing-Specific Insights, Built In
Understanding customer journeys is key to campaign success. Your custom CRM can be built to map out user behaviour from first contact through to conversion — giving your team the insight they need to create more effective messaging.

Made to Evolve with You
As your marketing strategy changes, your CRM can too. Whether you’re shifting platforms, adding channels, or adjusting your targeting – we’re here to update and grow your system alongside your business.

Give Your Marketing Team the Right Tools to Do Their Best Work
Say goodbye to generic CRM platforms and hello to a marketing CRM that works the way you do. If you’re ready to better segment, automate, and track your campaigns, we’re ready to build a system around your exact needs.

Contact us today to discuss your custom marketing CRM, or find out more about how our bespoke CRM development services can transform your marketing performance.