At the beginning of 2013 our long standing customer Direct Air & Pipework came to us for a new, bespoke website design. As with many older sites over time it had begun to look cluttered and hard to navigate so whilst still functional a design overhaul was on the cards.
The brief was to create an eye catching layout to reflect the brands image whilst maintaining important functionality and SEO aspects throughout. Working closely with Direct Air the site was designed, built and made live within one month to co-inside with a strict time frame, speedy work!
The site now offers a well rounded user experience with a modern appearance, sleek functionality and important SEO elements creating a truly bespoke website design. We think it speaks for itself so why not take a look:
Here is a comparison of the old site to the new design, we think it looks fantastic!
New 2013 Design Old 2009 Design
• Rotating banner highlighting key Services.
• A cutting edge Design that looks sleek and is easy to navigate.
• Refined navigation and drop down menus that allows quick and easy access to the main pages of the site.
• Powerful call to action with a Request a Call Back form & 24/7 Emergency Callout image.
• Fully optimised design built to the highest and most important SEO standards.
• Social media integration, Facebook, Twitter, LinkedIn & YouTube
These are just some of the improvements we’ve made to the new website design; we could go on and on! Working closely with Direct Air we have created a unique website design that fits the brief and most importantly looks superb!
"The staff at Spiderscope have been friendly and helpful every step of the way in the re designing of our website. We have already had numerous people comment on how great the new site looks and what an improvement it is to the previous version. The new website from Spiderscope has given us a much improved, professional online image to match our company reputation."
Ryan Todd, Direct Air & Pipework Ltd
Are you looking to improve your website? We have expert web designers that will deliver an Industrial Website Design just for you! We don’t use templates and all designs are manually crafted by our expert designers.
Posted by: Alice Hart on March 25th, 2013 @ 09:41 AM
Tagged with: Content Management System, Industrial Website Design, Industry Specific Website Design, Optimisation, SEO, Web Design, Web Development
Today, we’re pleased to showcase one of our newest sites. This is a bespoke brochure website that has been designed for Parkside Tiles. We built their old website back in 2007. The old site was still functional and looked good, but the internet doesn’t sit still and a refresh of your site’s design can go a long way to improving your visual impact.
Parkside Tiles came to us asking to modernise their site and simplify the user experience. They had a wealth of fantastic product photos so we had to do justice to these while providing a sleek and easy user experience.
Below, you can see how the old site compares to the new one, or you can check out Parkside Tiles live.
Old 2007 Design
The old 2007 design that we did.
New 2013 Design
A brand new 2013 website design.
The new design features:
These are just some of the improvements we’ve made in the new design. The site is modern, fresh and a pleasure to browse and really does show off the product range for the visitor.
One of the most important aspects of the Parkside Tiles design was getting the products to stand out and be the focus. We achieved this with a wonderful looking product display page that really entices you to find out more.
Old 2007 Products
The old 2007 products display.
New 2013 Products
The new 2013 products display.
Are you looking to improve your website’s look and feel? We have expert web designers that will deliver a bespoke design just for you. We don’t use templates and all designs are manually crafted by our expert designers.
As many of you reading this already know, Google Shopping is Google’s very own and very large comparison site where e-retailers promote and advertise their products and where consumers go to search and compare and eventually purchase products online.
From February 2013, Google Shopping will be moving to a fully commercial model. It was fun while it lasted and yes, maybe some of us took it for granted that we could have all our products listed nice and easily in Google Shopping for free. Alas all good things must come to an end and now Google has rolled out a new paid version for their shopping service, meaning, obviously that you’ll need to start paying for your products to appear.
When Google announced last year that it was going to start charging for e-retailers to promote on Google Shopping through its Product Listing Ads (PLA’s), not everyone took notice, but now its here, alarm bells are ringing amongst many who are finding themselves left behind.
Essentially, changes will be made to the search engine results page, (SERPs) in Google Shopping so that only PLA’s are displayed. We know the new PLA’s are going to be similar to AdWords in that it is cost per click based and it will actually become part of the AdWords programme, managed through the AdWords control panel. Effectively meaning that retailers now need to ‘pay to display’ in Google shopping.
Ok, so does that mean I don’t have to use Google Merchant Centre any more?
No, unfortunately it doesn’t mean that. You will have to use both. You’ll use your Merchant Centre Account to upload your product feeds and you'll need to use your AdWords to manage your PLA’s and other Ad’s.
Basically, the updated Google Shopping will charge on PPC or CPC basis. Retailers apply a maximum bid to individual products or to product target groups, through their AdWords account.
Well this is once again where Google gets crafty. Google will determine rankings based on what bids advertisers choose. Instead of establishing a minimum PPC or CPC rate, Google will decide where to rank your site depending on what bids you chose to enter.
Here is a popular example: If seller A bids 10p, and seller B bids 15p, seller B’s products will rank higher than seller A. Positions for specific key phrases will then be decided by primarily by your bid and secondly by how appropriate Google deems your product to be for a specific query.
First the positives:
Now the Cons:
This article, as well as enlightening you to Google Shopping will (hopefully) also highlight he importance of having a top-notch e-commerce site. When someone finds their way to your site then it needs to look good and function well! Whilst Google Shopping changes might not affect you directly, it does open the door for those smaller businesses to compete with the “big boys” as it were.
Here at Spiderscope we have an expert internet marketing and website development team who can work with you to create an e-commerce site worthy of the name to help you maximise your conversions. So don’t hesitate Contact Us now on 0800 081 1688
Posted by: Spiderscope on February 15th, 2013 @ 12:36 AM
There have been a lot of changes throughout 2012 which has affected the reporting of organic traffic in Google Analytics (and other stats tracking software). It’s becoming easier and easier to look at organic traffic reports and see declines or slowed growth; especially over the last quarter of 2012.
So, what’s causing this? Was it a poor year? Have your results gone down? Are less people searching for your top keywords?
Of course, these are all possibilities. However, we also have to consider how the tracking and reporting of organic search is changing. For those of you unaware of these changes, this post will act as a starting point to understanding what is happening.
Before we delve into what exactly is changing and how this affects you, it’s first worthwhile to establish a little bit of history to add perspective to things.
Prior to the last quarter of 2011, organic search traffic was recorded unimpeded by most statistic programs. The way these programs track this information is simple, but fairly technical.
To put things simply, when you browse from page to page on the internet, your browser will pass some information across. This usually includes things like what browser you’re using, the last page you were on, etc.
This information is used by tracking programs to see where the visitor came from, what keywords they use, etc. In reality, it’s a little more complicated than this, but all we need to know is that this information exists and is used by programs like Google Analytics.
Starting at the end of 2011, Google decided that for privacy reasons, it would hide some of the information within this data for users who are logged in to a Google account when performing a search. At the time, it was predicted this would only affect a small percentage of search queries... however; this was not the case at all.
This was the first major change to how organic search traffic was being reported. Any search that was performed by a logged in user would appear as ‘not provided’ in Google Analytics (and perhaps something similar in any other stats program).
What this meant is that you cannot see which keyword the visitor used in search to find your site.
Originally, this change only applied when you performed a search while logged into a Google account. However, during 2012 other updates have occurred which have increased the likeliness of keywords not being recorded.
One of these changes is that the Firefox browser will now encrypt any search through Google automatically, as long as it’s performed using the built in search bar.
This has led to a surge in ‘not provided’ keywords. Unfortunately, there is yet more bad news for those of us who want to monitor search keywords: Google Chrome is set to encrypt search traffic by default too. This will likely propel ‘not provided’ numbers much higher.
Why are vendors suddenly doing this? Well, they claim it’s to protect the privacy of their users. Whether this is accurate is a whole different debate, so we won’t elaborate further in this post.
To visibly demonstrate the effects ‘not provided’ keywords are having, we have collated some data from a sample of the sites we work with below. This graph shows how the percentage of keywords being counted as ‘not provided’ has grown (by average) throughout 2012:
A huge jump in March and continued growth throughout the year has led to just under 25% of all organic traffic having their exact keyword masked in Analytics.
In practical terms, this means that it’s much harder to see exactly what keywords are sending traffic. To illustrate this, let’s provide an example.
Say you have a set of 10 keywords you actively monitor because they’re important to your business. You want to compare the performance of Q4 2012 against Q4 2011 to see how these keywords have grown.
Because of the growth of ‘not provided’ you could potentially see a 20% decline in the visits your 10 monitored terms have sent, due to these being masked in Analytics.
While this is possible, in reality it’s unlikely your stats are going to be that black and white. However, it’s easy to see how the ‘not provided’ keywords can be affecting the monitoring of your organic traffic. If someone inexperienced is putting together these reports, it’s very easy to paint a black picture of your site’s performance during 2012.
While the above will affect the figures for individual keywords, it won’t show a decline in overall search. So, if you had a better year for organic traffic in 2012 compared to 2011, you would be able to see this within your Analytics.
Well, that was true until a significant development occurred over the last quarter of 2012. Those who are unprepared for this development could be seeing some disastrous figures for their organic traffic!
iOS6 was launched in September 2012 with the iPhone 5 and shortly thereafter filtered to older Apple devices. This update included a significant change to how the default Safari browser handled sending information that analytics programs rely on.
Remember the information that the browser keeps when you browse through pages? The one that Analytics programs use to determine the source of traffic? Well by default, Apple has completely encrypted this in iOS6.
That’s nice, but what does it mean? In simple terms, it means that any visit from a search performed through an Apple device using iOS6 will no longer be counted as a search visitor; it will instead be counted as a direct visitor.
If you’re unaware of this, it’s extremely easy to under report your search performance. For example, see below which is a chart of organic traffic per month for Q4 of 2012 compared to 2011 (this is actual data from one of our customers).
First, the yellow line represents organic traffic as reported in Google Analytics from Q4 2011.
The blue line represents the organic traffic as reported in Google Analytics from Q4 2012. These are the unedited total figures from the organic report and suggest there has been a drop year on year, especially in December and January.
The red line represents the Q4 2012 figures corrected with the inclusion of iOS6 devices. Once corrected, the organic traffic comparison looks much better and you can see a big improvement year on year.
As you can clearly see, if you’re only looking at the figures in the organic report in Analytics, you could be scratching your head wondering why your figures are down year on year.
Monitoring your organic search traffic is no longer as simple as checking the organic report in Analytics. You need to use real expertise to determine where the growth is and to get the full picture.
We’ve elaborated on two key factors that are changing how organic search reporting must be conducted. As we move into 2013, there is bound to be more changes and updates like this as search becomes increasingly more complex to track and monitor.
It will therefore become even more important for businesses and individuals to be aware of the search space and the changes occurring if they want accurate reporting, especially if you’re using this data to consider where to use your marketing budgets.
We are experts at website optimisation, specialising in a data analysis approach first. If you would like us to help you, including with understanding your stats and analytics, please don’t hesitate to contact us on 0800 081 1688.
A recent marketing case study has warned businesses to start to take their Social Media activity seriously by enforcing a level of planning and strategy in 2013. Warc’s “Seriously Social - a casebook of effectiveness trends in social media campaigns” report claims that:
“Many brands still view social initiatives as short-term and experimental… it is time for social media to be taken more seriously.”
The reports highlights the need for business to get into planned “social mindsets” by implementing clear strategies for each social media platform; that means updating your Facebook, Twitter or YouTube on a regular basis (the horror!).
The impact of Social Media on business cannot be overstated with search engine giants like Google and Bing incorporating an increasing amount of social media content into their search results.
Any business or brand that lacks some form of Social Media interaction will miss out on golden opportunities of customer engagement, product/service promotion and most importantly giving your business that personal touch.
1. Customer engagement – Social Media platforms can be a central hub of activity which allows you to promote news, special offers or generally engaging with and providing support to customers.
2. Customer acquisition – Provide an ideal platform to attract potential new customers. Customers can discover your business through friend recommendations, likes, discussions, comments or even seeing their friend’s activity on your page.
3. Drive traffic to your website - By making your Social Media pages a place to be for your customers, you in turn can then push traffic to your site with updates, to new content or areas of interest that you want people to see.
4. Effective Marketing - Building a targeted Social Media following will ensure that your marketing messages are exposed to the correct target markets creating effective campaigns.
5. That Personal Touch - Giving your business a public persona will help your company seem endearing and approachable, pushing you ahead of the competition!
Back in May 2012 one of our customers, a French Home Accessories brand called La Vie en Rose signed up to our Facebook Management package, this included:
1. Creating an attractive and inviting Business Page.
2. Updating the profile with new images (profile & cover image).
3. Ensuring company information was up to date.
4. On-going plan to update the page on a daily/weekly basis.
Why not take a look: https://www.facebook.com/www.lavieenrosesales.co.uk
Within only a few months their Facebook Business Page was beginning to show vast improvements from our Effective Social Media Management:
|Users exposed to Page Content rose by 32%|
|Engaged Page Users rose 35%|
Here at Spiderscope we have a wide range of Social Media packages suitable for businesses of all sizes and requirements. Whether you are looking for a branded Facebook Business Page, Twitter management, YouTube Marketing or even your own Pinterest page we can help!
Visit our Facebook page: www.facebook.com/spiderscope
Follow us on Twitter: https://twitter.com/Spiderscope
Posted by: Alice Hart on February 1st, 2013 @ 11:18 AM
Tagged with: Effective Social Media Management, Facebook Marketing, Marketing, Online, Optimisation, Pinterest SEO Services, Social Media Marketing, Twitter for Business, Web Marketing, YouTube Marketing
Which is your favourite social media site?
Professional Web Design throughout England and the rest of the UKCentrally located close to the M42 motorway, we are ideally placed for clients in the
Midlands, East Midlands, West Midlands, Shire Counties, Cotswolds, Birmingham, North London, West London.
Nottinghamshire, Nottingham, Mansfield, Worksop, Newark, Retford, Grantham, Southwell.
Warwickshire: Oxford, Banbury, Witney, Bicester, Henly-on-Thames, Carterton.
Derbyshire: The Peak District, Derby, Ashbourne, Buxton, Doncaster, Sheffield, Rotherham, Maltby, Bawtry.
Leicestershire: Leicester, Hinckley, Lutterworth, Loughborough, Ashby, Swadlincote, Melton Mowbray, Wigston.
Staffordshire: Stafford, Cannock, Rugeley, Lichfield, Burton, Tamworth
and ALL surrounding areas.