Targeting Local Search
Local Search is a vital source of business for all of us. For Hotels it is especially important as bookings for Weddings, Parties, and Business Seminars are often sourced locally.
Successfully targeting local search leads to more enquiries and better conversion rates. Spiderscope can help you to improve your local search results.
There are three main areas that need consideration, Organic Optimisation, Locally Targeted Adword Campaigns and Google Maps
Organic Optimisation for Local Search
By analysing keyword data we were able to build up a list of favoured target locations, those likely to achieve the best results.
Having established these locations we then infused them into the site content, in a specific way, to best target ALL likely searches.
Shortly after implementation both hotels saw a significant rise in enquiries for both weddings and conferencing. Both get found for location specific searches for areas such as Warwickshire, Worcestershire, Redditch, Sutton Coldfield and the wider Birmingham area and West Midlands.
We've continued to build on this geographic optimisation to include job vacancies, special offers, online booking, restaurant availability and much more.
Using Google Ad Campaigns to Target Local Search.
If you're already using Adwords these can be refined using a range of recently introduced tools that help you define your local search criteria.
By carefully combining the right keywords, Ad composition and location selections we've achieved some great successes in this area, (take a look at The Coach Company case study), we can achieve the same for you.