Landing Page Optimisation

A landing page is the first page someone will see when they enter your site. This is often the homepage. However, many sites will set up dedicated and unique landing pages designed to be entered from various sources, including specific keywords or a PPC campaign (or any other advertising source, like email).

Optimising your landing pages is a crucial step to ensuring this traffic stays focused on your site, is interested in your message and is valuable to your business. A well optimised landing page will massively increase your conversion rate.

Nationwide Cars used an extensive PPC campaign to deliver traffic to the site, directing this to a number of different pages depending on their search keyword. While the campaign was set up in an effective way, their landing pages let them down by not being as targeted as possible.

We worked to develop a new style of landing page that was different from any other page on the site. This incorporated an optimised layout with powerful incentives that encouraged conversion. These pages used the same themes of the site design, but elements on the pages were designed in a more user friendly and enticing manner, increasing the chances of conversion.

The result was a far higher conversion rate compared to their previous page layouts. The call to action was visible and obvious, leading to visitors finding the contact forms and generating leads. These pages continue to be effective and further testing and refinements have led to even more conversions.

Free Website Optimisation Assessment

Website Assessment

A website analysis and review carried out by website optimisation professionals, NOT SOFTWARE. It will enable you to identify and fix weaknesses and ...

KickStart Website Optimisation

Get your website off to a flying start with our KickStart optimisation package! A one off package where we will perform a one off optimisation of your ...

Website Optimisation

Making sure your website is fully optimised and found for your target keywords has never been more important.

Budget Website Optimisation

It's one of the best all inclusive website optimisation offers you'll find on the web, it represents Great Value for Money and it's probably the way ...

Premium Website Optimisation

If budget isn't an issue, then we recommend our premium search engine optimisation package. It's our most complete package, giving you a whole 10 of ...

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Spiderscope Ltd, Ashby-de-la-Zouch, Leicestershire. LE65 1BR
Tel: 0800 081 1688 Email: sales@spiderscope.com