Improve Search Positions in eBay
Improving search positions of your listings in eBay is a sure fire way to increase views and generate more sales. Every trader wants to appear at the top for their keywords, but how do you do it?
There is a combination of factors you need to look at and analyse to achieve the top positions in eBay search. These include on page factors like titles and descriptions to not so obvious factors like ending time and shipping costs.
But how do you know what factors you need to change?
Spiderscope can help. Our in house experts will look at your account and listings and determine exactly what you need to change and optimise for the best effect on your search positions.
Start today with our free eBay assessment. Simply fill out the form on the right and we will review your current eBay listings and come back to you with personalised suggestions on how to improve.
Alternatively, if you’d rather talk to us, then please don’t hesitate to contact us free on 0800 081 1688.
eBay Search Position Factors
There are many factors to consider when optimising to rank at the top of eBay search. These include:
1. Listing title
You need to ensure your listing title includes your main keywords or variations. You’d be surprised at just how many listings are added to eBay that don’t include the main product keywords or even name! This has a huge effect so you need to get this right.
Likewise, your listing description needs to be optimised. This goes much further than just peppering your keywords throughout the content. You need to craft a description which not only helps ranking but builds customer trust and is captivating enough to generate sales.
3. Sale to click ratio
Your listing must maintain a good sale to click ratio otherwise it will disappear fast. The more sales you get from less clicks, the higher your listing will rank. Getting a high ratio is very difficult, but some common factors you need to cover include having well named products and trustworthy descriptions.
Lots of images, fair shipping and detailed returns policies are also important factors to include for achieving this ratio.
Advanced Ranking Tactics
Above, we have only touched on the very basics of eBay optimisation. There are plenty of advanced tactics that listings will need to apply to achieve the best search positions. Most of these are focused on achieving a good sale to click ratio.
If you’ve tried the above and haven’t had much success, then contact us for a free eBay assessment. One of our in house experts will look at your listings and see where optimisations can be made for better eBay search positions.
Alternatively, you can view our eBay optimisation packages below.
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