Astopwatch Responsive Website Design and Optimisation
About the Company
AST are leading stopwatch specialists, with over 40 years experience in the design, selection, and manufacture of stopwatches. They sell stopwatches to suit all requirements and even have their own range of endoresed rally stopwatches, the Fastime Copilote range. The Fastime Copilote Rally watch was designed by AST with the help of several official WRC co-drivers. It's used by WRC, ERC, International and National co-drivers in over 40 countries worldwide.
- To develop new responsive website.
- Website must combine their seperate desktop and mobile sites into a single responsive website.
- Content needs to be presented in a format suitable for all current devices; desktop, mobile and tablet.
- Construct site in a modular style, using a selection of visual components, able to be used throughout the site.
- Shopping cart to allow for selling online.
- Products must be able to sync with their eBay store.
We created a bespoke responsive website for AST that combined their previously seperate desktop and mobile sites. The content needed to be presented in a format suitable for all current devices, namely desktop, tablet and mobile.
As a result, the new site was constructed in a modular style, using a selection of more than 20 visual components. These modular styles were created in a way that would allow them to be used in various places around the site.
The new site design was combined with our Content Management System which not only allowed users to quickly and easily update the content on the site, but also allowed AST to add their products to the site. We also built a system into the admin area that would automatically sync any selected products from the site to their eBay store. This meant that AST no longer needed to list and update each individual eBay product manually, saving them time and money.
Finally, we created a shopping cart that was optimised to work on desktop, mobile and tablet displays. This allowed customers to purchase a stopwatch directly from AST, without having to leave the site.
- Responsive Website
- Internal Order System
- Review System
- Import Orders from eBay
- Postage Bands
- Export Orders to eBay
- Multi Language
- Mailshot System
- Stock Management
- PDF Downloads
- Shopping Cart
- Trade Area
Content Management Systems (CMS) make it easier and less admin intensive to manage your site. You will not need any special skills or training to use use this CMS to add content, change pages, upload images and perform all your website maintenance quickly and easily.
If you can use Microsoft Word then you can use our CMS. There’s no need to know how to code, upload pages or worry about design inconsistencies. Our CMS makes it easy for you to quickly add new pages, turn features on or off and update your site without hassle.
Our eCommerce sites are designed to be highly successful, giving you the very best opportunity to showcase your products and generate sales. We are experts at building, optimising and marketing eCommerce sites to ensure continued success.
Our sites are completely modular which enables you to pick and choose which features you'd like for your eCommerce site. This list includes email marketing modules, customer reviews, mobile designs (inc shopping cart), customer accounts and more.
Competition for online business is intense and getting more so all the time. Making sure your website is fully optimised and found for your target keywords has never been more important.
View our optimisation plans and see how we can help you.