Pinterest is a virtual pin board of interesting things. It works by allowing users to create and manage their own theme based pin boards. On these pin boards users can upload images, videos and discussions. Other users can then like and "re-pin" their content.
Having recently reached the milestone of 250 million active users each month, Pinterest has now firmly establised itself as one of the key players in the social media world.
Pinterest for Business
Due to this impressive growth, businesses should be thinking about how they can use this new social network to their advantage. Pinterest allows a business to visually connect to consumers via brand values, mission, products and beliefs. The aim of this is to help build a closer relationship with the end consumer.
Once Pinterest reaches the size of Facebook and Twitter, those who are early adopters of Pinterest will benefit the most. Having an established profile on a popular new social network will be a positive boost for your brand.
Pin it Button
Pin It Buttons can be added to a desktop bookmark bar and when a user wants to add content to their pin boards, they can click the button. This button can also be added to the business' website or blog pages, as well as a "follow me" button. There is also a Pinterest iPhone application where these buttons can be accessed.
The Pin Feed
The pin feed is very similar to the Google + stream or Facebook wall. However, Pinterest is a lot more personalised as a pre-filter of interest applies to everything that shows in a feed through "topic boards".
Pinterest Internet Marketing Benefits
Pinterest is based on introducing users to new interests and changing existing ones. By analysing their pin collections, you can target those who would be interested in your site. The platform also has many other features, which can benefit an internet marketing plan including:
Graphical Media Description
Any graphical media that is pinned enables a description to be added. This content gets well indexed by search engine spiders so utilising keyword rich content is a must.
Pin It Button
The Pin it Button enables visitors to easily pin a business' website content, thus sharing it on Pinterest and assisting with click through.
Follow Me Button
The Follow me on Pinterest Button enable businesses to drive traffic to branded pin boards.
Integration with other Networks
Pinterest can be integrated with Facebook and Twitter. This helps drive traffic to other social pages that the business may have, and vice versa.
Pinterest has a great domain authority. As a result, search engine spiders will crawl the content more often.
Pinterest has its own analytics tool called Pinpuff, this enables businesses to have an insight into their own popularity and see what content is being re-pinned.
Spiderscope Pinterest Services
If you would like to get started on Pinterest, Spiderscope offer a comprehensive set up service. For this we will:
- Custom page creation and set-up
- Creation of Pinterest button for company website/blog
- Creation of custom business URL
Great! I have my Pinterest Profile - What Next?
Moving forward we offer a management service. We can discuss your requirements and depending on your budget can compile a bespoke Pinterest account management package, this may include:
- Sourcing of pin board content
- Updating of pin boards
- Re-pinning of relevant content
- Relevant topic interaction
- Following of relevant Pinners
- Monthly report
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