Google Pay Website Integration

If we told you there was an easy way to give your online sales a boost you would be forgiven for expecting us to talk to you about getting a new website, cutting prices or running marketing campaigns to draw customers in. These both work, of course they do, but there is another way; make it easy.

It sounds obvious really, but paying attention to user experience really can make a difference. At the end of the day, if a customer encounters any obstacles when trying to buy something on your website, they won’t think twice about trying somewhere else. Why would they? Going elsewhere takes a matter of seconds.

So how do you do this? Well one way is to streamline your checkout process. An easy and up to date way to do this is simply to integrate Google Pay into your website. The Google Pay API will take care of everything for you and allow customers already set up with Google Pay to buy your products in a couple of clicks.

There are a number other benefits of setting your website up with Google Pay as well. From not having to set your site up with a payment gateway to not having to ensure you comply with GDPR rules and regulations. 


How will Google Play work with your existing website?

You have a few options to choose from; add the Google Pay button to your product pages, add the Google Pay button to your checkout page, or add Google Pay to your existing list of payment options. All three have their own pros and cons, so it’s definitely worth taking the time to consider them all before making your final decision.


Adding Google Pay to your product page

The most direct option. A “Buy with Google Pay” button would be added on to your product pages alongside your “Add to cart” button, enabling a quick checkout for your customers. Reducing the number of checkout steps is a proven way to increase conversion rates on single-item purchases.


Adding Google Pay to your checkout page

This option allows you to keep your product pages as they are, instead adding the “Buy with Google Pay” button to your checkout page. This option allows you to give the customer a convenient view of all items in their cart, a final and total associated price and the ability to check out immediately.


Adding Google Pay as a payment option

A less intrusive way to add a Google Pay option is to simply add it to your existing list of payment options. Everything before this step would work exactly how it does currently, but if the customer selected Google Pay, the API would take it from there until the website received the API callback from Google.

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