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Google Optimisation Posts

See our range of Google Optimisation posts below.

 

Case Studies - Are they useful?

Posted by: Harvey Griffiths on December 1st, 2017 @ 3:29 PM

If you look back at some of previous content blogs, you’ll see that the majority of them revolve around Google’s preference for websites which are regularly updated with news articles, blog posts and relevant content. Case studies are another great way to keep your content fresh. Whilst these aren’t suitable for all companies, we feel that if you can have one, you should have one. It’s as simple as that.

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Should the SEO industry be worried about AI?

Posted by: Harvey Griffiths on November 16th, 2017 @ 4:09 PM

Over the last few years, Google has started looking into Artificial Intelligence (AI) to power their market leading search engine, but what does that mean for those who work in the search engine industry? That’s a question we can hopefully answer for you.

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High Quality Content

Posted by: Harvey Griffiths on October 16th, 2017 @ 11:27 AM

Over the last few years, Google has made it quite clear that 'high quality content' is beneficial to a site's ranking. However, Google has never offered much in the way of advice as to how we can create it, until now.

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What is Natural Link Building?

Posted by: Amy Harding on September 29th, 2017 @ 3:02 PM

We know that links are important and form part of Google’s ranking algorithm, but what are natural links and how can you use them to increase your websites position in Google?

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HTTPS – An Update From Google

Posted by: Spiderscope on September 14th, 2017 @ 11:53 AM

Obtaining HTTPS status is something we have been talking about a lot with our customers over the last few months and new information from Google shows why it’s more important than ever to secure your website with an SSL certificate.

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