Google Optimisation Posts

See our range of Google Optimisation posts below.


Sitemap Importance

Posted by: Ben Whitehead on July 21st, 2017 @ 2:42 PM

Think of a sitemap as a map of a big city. The city is your site. The links within your sitemap are the streets between the pages, aligning everything clearly allowing you to navigate the "city" as easy as possible. If you were lost in a city would a clear indexed map help you find your way?

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You won't believe what your Featured Snippets say about your site!

Posted by: Spiderscope on July 5th, 2017 @ 3:15 PM

Featured snippets are quickly becoming the only search results for many queries, but what are they?

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Tips and Tricks of Keyword Optimisation

Posted by: Spiderscope on June 19th, 2017 @ 5:00 PM

Keyword optimisation is one of the most important aspects of search engine optimisation and is something that needs to be continually reviewed to account for changes in search patterns, changes in Google’s algorithm, competitor activity and much more.

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Is Link Building Still Important?

Posted by: Spiderscope on June 12nd, 2017 @ 09:24 AM

Link building is the process of exchanging links with other websites in order to increase the number of links coming to your website but is this still important to Google? 

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Content Is Key

Posted by: Spiderscope on May 22nd, 2017 @ 09:14 AM

We often get asked, what is key to appearing at position one for “term x” and why has “term y” fallen two places in the last month? The answers to these questions are not straightforward. Google hides much of its ranking algorithm and gives general hints and guidelines of what to do to, without giving anything concrete away...

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