SEO Facts regarding Social Media
Social media and search engine optimisation have become closely tied together, each aiding each other in order to increase the amount of traffic driven to a website. In this blog we're going to take a look at how powerful social media can be for your business.
What Do Your followers Want?
In a recent study it was recorded that people follow businesses on social media for;
- 71% - Promotions & Discounts.
- 66% - Latest Product Information.
- 49% - Customer Service.
To get any value out of your social media presence you need to understand what your customers are using your social channel for, this will allow you to cater for your audience. The above statistics are a starting point for what most customers use business pages for. However each and every business is different, by speaking to your audience online and reviewing the success of different types of posts you can find out what best works for you.
How Do Customer Use Social Media?
Here are a few more statistics that might help you determine your social media strategy:
- 61% of consumers say reviews of services and products online influence their purchasing decisions.
- 68% of consumers look on Facebook about a product or service before they move forward whereas
- 56% look on Pinterest.
When you are starting from 0 followers or likes online it can be daunting. However creating quality regular content and maybe using some paid advertising alongside will help your channels grow, then you can start defining your online audience. The use of hash tags and really listening to what your audience want can grow your social media pages into a valuable asset, your social media page can be of great assistance in driving traffic to your website as well as your traditional SEO practices.
Get Started Today
Get in contact with us today if you are interested in or need any help creating your very own social media campaign, please feel free to call us on 0800 081 1688.
You can also connect with us on Facebook and Twitter to stay up to date with the latest information.
*Statistics taken from - seo.com
Posted by: Spiderscope on July 26th, 2017 @ 11:39 AM