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Twitter Post Character Limit Increase

Twitter recently launched a trial for certain users to be able to increase the character limit of their tweets from 140 to 280. Doubling the character limit gives the user more freedom to express themselves.

This was initially launched to a select group of users to trial, the feedback received from these users was positive. Twitter decided to trial this to allow the users to have the ability to say more in their tweets, go into further detail, and better explain to their followers what they really mean.  

Twitter have also spoken about the differences in languages; Japanese, Korean and Chinese use far less characters to write the same tweet when compared to English or Cambodian. Considering these differences Twitter have decided to increase the character limit to 280 for all languages except Japanese, Korean & Chinese. You can expect this change to be rolled out slowly over the coming months.

Words from Twitters CEO

Jack Dorsey CEO of Twitter stated: "This is a small change, but a big move for us. 140 was an arbitrary choice based on the 160 character SMS limit. Proud of how thoughtful the team has been in solving a real problem people have when trying to tweet. And at the same time maintaining our brevity, speed, and essence!”. They have mentioned how this is slowly being rolled out across the platform over time but for the meantime it is still in its trial days.

'@jack - Twitter'

What does this mean for Business Accounts?

This is great news for business accounts; there will soon be twice as many characters at your fingertips, so your tweets can become longer, including more detail and hash tags. At Spiderscope we work with a number of businesses managing their twitter accounts, we’re really excited about this change as it gives us the opportunity to create more complex tweets including more hash tags and keywords. This could really benefit our clients as often we want to say more but simply can’t fit it in.

We’re excited to see if this will change how social media is used, both at a business levels and a personal level, will people make the switch from Facebook to Twitter?

If you’re looking for help with your social media management, get in touch with Spiderscope on 01827 373564 or fill in our contact form below.


Posted by: Spiderscope on October 19th, 2017 @ 12:55 AM

Tagged with: Social Media Content Social Media Optimisation Twitter Optimisation

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