Tips and Tricks of Keyword Optimisation
Keyword optimisation is one of the most important aspects of search engine optimisation and is something that needs to be continually reviewed to account for changes in search patterns, changes in Google’s algorithm, competitor activity and much more.
So how exactly do you decide what keywords to target? There’s no simple answer to this question, a combination of specialist tools, research, competitor analysis and data analysis gives us the best possible indication of what keywords would work best for the website in question.
The key here is research! Often the keywords you think people search for are completely different to what they actually search for, inside knowledge of the business or industry will completely change the keywords you search for in comparison for a new customer looking for a product or service.
How to Avoid Keyword Stuffing?
Keyword stuffing is an old SEO practice of putting as many keywords on a page as possible in the hope that page will be picked up for those keywords. This is now seen as bad practice, if Google picks up on a website that is doing this then the rankings will suffer.
Writing with the user in mind is the best way to avoid keyword stuffing, having well written content that includes SEO keywords but still reads well, is informative and easy to understand will improve rankings over content that is stuffed full of keywords.
What about Keyword Density?
Keyword density is a measure of how many times a keyword is used in a body of content, some SEO practitioners say the optimal keyword density is somewhere between 1 and 3% in order to rank well but not be considered as keyword stuffing. This is a good baseline but in reality Google considers much more then just keyword density when assessing a webpage. Meta tags, alt tags and much more data gives Google a clear picture of whether a site is keyword stuffing.
If you would like more information or help about how to optimise your site for keywords please get in touch with Spiderscope on 0800 081 1688.