Stop recycling content! How to use multiple social media platforms

Retweeting on Faceboook, click link in bio on Twitter, reblogging on Instagram. Not every platform is designed for the same content. 

Use social media platforms differently for all of your audiences.

Every social media platform is different so don't post the same content on all of them. Every social media platform has a different design, layout, purpose and therefore, a different audience. So what works successfully on Snapchat, probably won’t work as successfully on LinkedIn. And telling people to retweet an Instagram post will be confusing and won't work!

Also, not every platform will be suitable for your business, so don’t feel like you have to use them all.



Facebook is the most popular social media platform worldwide with 2.27 billion monthly active users, according to Statista.

Posts with people are more successful than text posts. A behind the scenes photo of your team at work in the office will create a personal connection between your followers and your brand, as well as humanising your business.

Facebook’s algorithm means that content does not appear on the news feed in chronological order, so Facebook is not the place to post live updates or events as they happen. Instead, create a photo album and post after the event with multiple photos in one status update.

Facebook offer paid advertising which you can custom to your businesses specific goals, whether you want people to message you, visit your website or follow your page, you can create an advert for that.



Twitter is also known as a microblogging site because of the style of content posting. It is mostly used to post or ‘tweet’ about live events as they happen or quick thoughts. The character limit makes sure that the posts are short with only 280 characters to play with.

To stand out on the busy Twitter newsfeed, every post should include a photo, but remember to consider the preview as it appears on the feed, if it doesn’t look interesting your followers won’t click on it to enlarge it.

The preview size is 2:1 ratio, so landscape photos work well as singular photos and if posting portrait photos use two so they sit side by side and the full photo can be seen. Using a site like Sprout Social can help you decide the best photo sizes to post on social media. 

Make sure to keep up to date with hashtags and trends on Twitter as they are vital for finding new followers and potential customers. Conversate with other tweeters about topics relevant to your business to grow your network.



Instagram is all about photos. So you need to use photos to tell your story, most followers don’t actually read a caption on Instagram. According to Investopedia 64% of its 500 million daily users are between 18 and 29.

Present your information with colourful graphics. If you have something you want to tell your followers then create an interesting graphic with the information, rather than hiding it in the caption.

Lighting, colours, composition are important when taking a photo. Simple, bright photos will be more successful as they are more aesthetically pleasing.

Trends and hashtags will help to get your Instagram profile out there, so try to include them in every post. Make sure they are relevant to your business and potential customers will find you when they search for hashtags or trends.



If you are aiming to promote your business to a younger audience, Snapchat is the most popular social media platform used by 18-29 year olds, according to Statistica.

Snapchat is about fast, disposable content. Snapchat stories (photos, videos, text) are only available to view for 24 hours then they disappear forever.

Snapchat creates lots of opportunities for unique content with filters, text effects, video and even customers generated content. You could ask your Snapchat followers directly for reviews, photos of them with your product or their opinion. These posts could then be shared on your social media.

In order to gain a following on your Snapchat account, you must promote it heavily on your other social media. Hashtags or trends do not work the same on Snapchat as they do on other social media sites. Snapchat is used more for keeping in touch with your existing customers rather than gaining new ones. You can use Snapchat to encourage existing customers to stay with you by offering exclusive discounts or content through Snapchat that they won’t get anywhere else.


Here at Spiderscope we offer social media services for all platforms, even ones that aren't listed here. Find out more about our Social Media Marketing packages.

Posted by: Spiderscope on Apr 10th 2019 @ 12:41 AM


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