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Keyword Optimisation Tips

Keyword optimisation, once it’s done that’s it right?

Think again, how users search is constantly changing, keywords are evolving and so is Google. Therefore your content, keyword optimisation, and what you write about should be too. Keyword optimisation is an ongoing process to ensure your business is consistently appearing at the top of the search engine results for the RIGHT keywords.

What Are the Right Keywords?

There are a couple of things you must consider when choosing what keywords to optimise your site for, take a look at our tips below. 

 

1. How many people are searching for that keyword?

It’s great being found for a keyword, but you need to make sure that it is a keyword or term that is regularly searched for by your customers. We have special programmes which can tell you how often people search for a keyword so you can be sure that your keywords are worth targeting.

 

2. Is the keyword relevant to the page content

An important thing to consider is the relevance of the page you are optimising; it must be related to the keyword. Google is becoming more intelligent and able to recognise the context of a keyword and the text surrounding it. 

 

3. Will the landing page convert?

If your website is being found for a well searched keyword and your content is relevant then you’re on to a winner. However, you must also consider if your website is likely to convert visitors into customers; page layout, user experience, mobile friendliness and page speed are all factors that can influence whether a visitor turns into a customer.

These are just a few things you need to consider when optimising your website. For more information or advice on keyword optimisation, contact us on 01827 373564 or fill in our contact form below.

 

Posted by: Spiderscope on November 6th, 2017 @ 1:07 PM

Tagged with: Conversion Rate Optimisation Keyword Optimisation

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