Back in August 2014 Google officially announced that switching your website from HTTP to HTTPS will give a slight ranking boost. More recently Google hinted that websites using HTTPS will be given a larger boost. So what are HTTP and HTTPS, and how does this impact your website?
What is HTTP and how does it work?
HTTP (Hypertext Transfer Protocol) comprises of a set of rules used for sending requests from your web browser to the server requesting to view the website. An example of HTTP working is when you’re using a web browser to view a website; the web browser sends a request to the server, the server will reply with a HTTP response code, if everything goes successfully it will send the webpage to the browser and you will be able to view the website.
What is HTTPS and is my connection secure?
HTTPS (Hypertext Transfer Protocol Secure) works the same as HTTP, but the HTTPS Protocol secures your connection from the computer to the server. HTTPS prevents anyone else easily viewing the information your web browser requests from the server and the information sent back to your web browser. HTTPS secures your connection using either of these two protocols SSL (Secure Socket Layer) or TLS (Transport Layer Security).
Checking if your website has a secure connection is easy, just look for a green padlock located at the top of the web browser.
Google's web browser "Chrome" has started to brand websites as “Not secure”, if they don’t have a secure certificate. This could potentially put users off visiting your website if they see the “Not secure” status, as shown in the image below.
What is HTTPS used for?
When shopping on the internet, security is crucial; this is why currently HTTPS is mainly used for e-commerce sites and online banking to secure more sensitive information, such as credit card details. More recently Google has indicated that websites with HTTPS status will receive a ranking boost, making it more important for all websites to become secure.
SEO benefits of HTTPS
“Security is a top priority for Google” making it crucial for businesses to implement the recommended certificate, not only is it a priority for Google but it will also help improve your website’s rank on Google, and keep your customers’ information secure.
If you want to offer a greater feeling of security to your customers, with the added ranking bonus call on 0800 081 1688 or fill out our enquiry form, we'd love to hear from you.