Do You Need A Mobile Optimised Website?
At the end of November, we did a post on mobile traffic trends throughout 2011 (Optimised Mobile Website – Why You Need One Now!). We clearly saw an increase of mobile traffic for some of our most popular sites throughout the year, culminating with a peek of mobile traffic in December.
Our analysis suggested that there would also be a good rise in mobile traffic in January; just after everyone got their new shiny devices for Christmas. Would it be the same for 2012? Let’s find out.
Mobile Traffic Increases in January
Every site that we sampled saw an increase in traffic in January 2012 compared to Jan 2011. The single biggest increase was a massive 624%; this was for a strongly Adwords driven site – which saw amazing organic growth throughout 2011 too.
Other good increases were seen from eCommerce sites, with these averaging at 302% increase in mobile traffic year on year. That’s huge! When you also consider that UK mobile shopping is predicted to top £4.5bn, can you really afford to not be in the mobile space?
In fact, mobile commerce is expected to account for 8% of all online orders in the UK in 2012.
The average mobile growth for all the customers we sampled was 333%. In Jan 2011, the sites we sampled saw exactly 5000 mobile visits. In 2012, this has risen to 15,631. Clearly, mobile traffic is growing rapidly and it’s becoming more and more important to ensure your site is optimised for this new audience.
Mobile Optimised Websites
It’s important that your site is now optimised for mobile devices. Even though today’s smart phones are more sophisticated than ever, they can still have problems rendering full sized websites.
It’s important that your website delivers an optimum mobile experience. Setting up your website to automatically detect mobile traffic and adjust accordingly is easy to do and will help your visitors. From the customers we sampled above, the lowest increase in site activity between sites which had a mobile optimised version and those without was 23%.
As pointed out above, mobile commerce is expected to account for 8% of all online orders in the UK in 2012. Also consider that many people now check prices online for items they are viewing in store; me included!
What if it was your website they landed on, but your check out was too complicated to complete on a phone? That sale could be lost.
Mobile commerce is set to explode and you don’t want to miss out. Ensuring your eCommerce site is mobile optimised, including the checkout, is extremely important going into 2012.
Optimise Your Site for Mobile Today
Contact us today to review your mobile optimisation. We can thoroughly analyse your mobile traffic and gauge how effective your site is for these visitors. We can optimise your site to display correctly on mobile devices and optimise your checkout process to deliver an optimum and consistent user experience throughout.
Posted by: Spiderscope on February 14th, 2012 @ 3:11 PM