Achieving Top Rated Seller Status on eBay, Congratulations to AST
We’d like to extend a big congratulations to our stopwatch specialist friends at AST for achieving top rated seller status on eBay recently! A lot of effort has gone into improving the eBay shop and they have rightly been rewarded with this status – making them the absolute best place to buy stopwatches on eBay!
Some of the benefits they can look forward to receiving from this are:
- Highest final value fee discounts
- Promotion in Best Match search results to boost sales
- Exclusive access to Featured First
- A prominent Top-rated seller badge on listing and profile pages
As you can see, it’s very much worthwhile going the extra mile to achieve this status. It will make their eBay shop even more successful and generate more sales and profit; which is great for the upcoming Christmas spending!
How did we help AST achieve this?
The eBay shop started with small beginnings, as only a select few products were uploaded and managed manually. Templates and listings were manually created and not conformed across the entire product range. This is how a lot of eBay shops start, with businesses testing the waters to see how viable the market place is. Initial sales were good and competition was low, so eBay looked like a very promising sales channel to explore and target.
However, with an extensive product range like AST has, it soon became a problem of how to manage and scale the store in an effective manner, which wouldn’t eat up too much administration time. It was not an option to simply manually upload every single product onto the store one by one, which is a position a lot of eCommerce businesses will find themselves.
Automating eBay for efficient scaling and success
We have developed a tool that bridges the gap between AST’s eCommerce store and eBay. This tool successfully allows you to import and export products from your shop onto eBay in a quick, effective and reliable manner.
This is what we utilised with AST to deliver a solution that would easily allow them to manage their eBay shop. Combined with a shop and listing template design that was attractive and stuck out against any competitors; sales quickly grew and eBay was a very promising profit driver.
Optimising your eBay products for improved sales
Importing and handling your products on eBay is only one part of the battle though. The products also needed to be properly marketed and optimised in order to be found and eventually sell to customers. This is a huge problem for a lot of eBay traders; getting sales is always difficult and there are definitely subtleties to the eBay market place.
We developed a strategy of targeting a range of different ways that people searched for stopwatches whilst keeping admin and overhead low, letting our systems handle all the work. In addition, we suggest subtle price breaks and categorisation to further enhance the attractiveness of AST listings.
Now you can search on eBay for a huge range of keywords containing ‘stopwatch’ and you’re likely to see AST products top or very close to. This has resulted in more sales and achieving top rated seller status.
Looking to expand on eBay?
If you’re looking to expand your business on eBay; then talk to us. We’re experts at getting your products on there, found and more importantly; sold. We have a wealth of services, including eBay Optimisation and eBay Expansion for eCommerce Traders. For something more bespoke, talk to us on 0800 081 1688.
Posted by: Spiderscope on November 27th, 2012 @ 12:43 AM