Google AdWords is a powerful tool for driving potential customers to your website, however it can also cost you money if your campaigns aren’t set up correctly or aren’t refined regularly.
Take a look at 5 ways you can optimise your Google AdWords campaigns for better performance and a lower cost per conversion.
1. Make use of your search term report
The search term report is a powerful tool, reviewing what terms people have searched for and resulted in a click can potentially open up new opportunities for your business or help wean out the less relevant keywords, saving money
2. Adjust bids based on estimated position
Position of your ads is key, and maintaining your desired position requires frequent monitoring and adjusting of bids, whether that’s increasing your bids to push your ad up or reducing to save on your cost per click.
3. Creating ad extensions
Making full use of Google’s Ad Extensions increases the visibility of your content and the click through rate of your ads. This is a simple and great way to drive more traffic to your website.
4. Monitoring time of day reports
Google AdWords gives you detailed information about the time of day and the day of week that your ads are working best. Using this information to make adjustments to bids and schedule the timings of your campaigns can lead to significant improvements in your stats.
5. Try variations of your ad copy
Monitoring your ads and which ones are performing well will give you a clearer insight into what information encourages your target audience to click through to your website. Creating new variations could have a significant impact on your click through rate.
There are many more ways you can improve the performance of your AdWords campaigns and make the most of your budget. If you’d like to improve your AdWords campaign or are thinking about starting to use AdWords give us a call on 03330 220 990 or submit our contact form.