There was a point in time when mobile functionality was considered as an afterthought to desktop design. The key was to create a well optimised desktop website and then retrofit the design so it worked for the few people with smartphones.
Quickly, mobile and then responsive websites became more important as smartphones became just phones and mobile browsing became easy, quick and convenient. A responsive website adapts to the device it is being accessed on, providing a high-quality experience for every user. Despite this change, we still see clients feel that a responsive website that works on all devices is “not for them” or something to consider “in a few years”.
Here are the 5 reasons we think you need a responsive site right now:
1. Google Favours Responsive Websites
If that’s not a good enough reason on its own we’re not sure what is. Google favours mobile websites and has been doing for a couple of years. If your website is not mobile friendly it’s less likely to be found when people search using a mobile phone, meaning less traffic to your site and less opportunity to sell your goods or services.
2. Mobile Browsing is Continuing to Increase
According to stats from the Guardian for the first time in 2016, mobile and tablet web browsing overtook desktop browsing and accounted for 51.3% of global web traffic. This is a huge statistic showing that worldwide, more people are browsing the internet using their phones than traditional desktop computers.
3. Mobile First Indexing
Google now uses mobile first indexing; this means that Google is now crawling the web to index all of your content from a mobile view. That’s not to say if you have a desktop site it won’t be crawled but, if you have a poor mobile version of your site with less content, it may have a negative impact on your rankings.
4. Google’s Preference for Mobile will Increase
Google has, for a while now been showing its preference for responsive websites and will continue to do so. For example Google has brought out new features such as AMP (accelerated mobile pages) that are speeding up how quickly pages load on mobile devices. It is predicted that Google’s preference over mobile friendly websites will continue to grow and become more important as a ranking factor.
5. Your Data in Google Analytics
If you don’t have a responsive website, Google Analytics is a good place to start when reviewing the potential impact of not catering for mobile users. Google Analytics helps to list the devices people are using to visit your website with and the time spent on the site. This will give you a good idea if you have a pool of potential customers who are leaving your site due to poor usability on mobile devices.
If you want to get started on creating a bespoke responsive site for your business, give us a call today on 03330 220 990 or use our Contact Form.