You’ve all seen the articles when browsing the web that instantly grab your attention because of the catchy, intriguing and sometimes controversial title. But does Click Bait really work?
Showing posts tagged with: Keyword Optimisation
Featured snippets are quickly becoming the only search results for many queries, but what are they?
Blog's are a popular way to increase the traffic to your site by using keywords and fresh up to date content to increase the depth of your site. Having an up to date blog will give your site a competitive edge, driving more potential customers to your site.
Keyword optimisation is one of the most important aspects of search engine optimisation and is something that needs to be continually reviewed to account for changes in search patterns, changes in Google’s algorithm, competitor activity and much more.
In early March, Google released it's latest SEO update, which ended up being calling Fred due to a tongue in cheek response from Google's Gary Illyes. Yes that's right, Fred. So, what is the Fred update and how does it affect your site?
There have been a lot of changes throughout 2012 which has affected the reporting of organic traffic in Google Analytics (and other stats tracking software). It’s becoming easier and easier to look at organic traffic reports and see declines or slowed growth; especially over the last quarter of 2012.
So, what’s causing this? Was it a poor year? Have your results gone down? Are less people searching for your top keywords?