Featured snippets are quickly becoming the only search results for many queries, but what are they?
Showing posts tagged with: Google Optimisation
Keyword optimisation is one of the most important aspects of search engine optimisation and is something that needs to be continually reviewed to account for changes in search patterns, changes in Google’s algorithm, competitor activity and much more.
Link building is the process of exchanging links with other websites in order to increase the number of links coming to your website but is this still important to Google?
We often get asked, what is key to appearing at position one for “term x” and why has “term y” fallen two places in the last month? The answers to these questions are not straightforward. Google hides much of its ranking algorithm and gives general hints and guidelines of what to do to, without giving anything concrete away...
In early March, Google released it's latest SEO update, which ended up being calling Fred due to a tongue in cheek response from Google's Gary Illyes. Yes that's right, Fred. So, what is the Fred update and how does it affect your site?
How can I get my site to load faster? This is something we’ve all asked ourselves at some point. Fortunately Google, and other companies, now provide an online tool that allows you to measure the performance of your desktop and mobile sites.