Web Marketing

A Comprehensive Web Marketing Programme is a must if you want to build a successful website. Although many of the services described below are offered separately elsewhere on our web site, the maximum benefits of web marketing and optimisation require attention to every area of your site. This marketing programme makes sure that no stone is left unturned.

The main elements of the web marketing package are highlighted below:

Web site Traffic Report
Our web site traffic report is presented in an easily understood, jargon free format that, over time, will build to display a complete and clear picture of the performance of your web site. The trend graphs included in these reports are particularly helpful in assessing performance improvements, quarter on quarter and year on year.

The preparation of the web site traffic report helps us to identify areas of weakness and, perhaps more importantly, accurately assess the impact of recent web site additions and modifications, or the coverage and impact of conventional advertising campaigns.

Keyword Analysis
In order to achieve the best possible results on all major search engines we carry out extensive keyword analysis research into the phrases that your web site needs to focus on. Keywords play an important part in the success of your web site. The analysis helps gauge what keywords your target market is searching with and helps to infuse them into your site. In short you need the best keywords, we find them for you.

Competition Analysis
Keeping an eye on the competition! Have they introduced new web design features; are they better placed on search engines? If so, why? Competitors might have introduced new features such as on-line sales, order procurement, new web design tactics, revised keywords, new pages, or re-directed old domain names. The competition analysis helps us keep a close eye on the opposition and enables you to respond quickly and appropriately to counter any improvements that they may have made.

Web site Monitoring
Web site monitoring helps to maintain the content and standards of your company's web site. On a regular basis, by looking through and checking navigation, keywords, content, titles, links, images, and search results, Spiderscope will monitor these areas to keep propelling your web site to the top of the major search engines.

Search Engine Optimisation
Optimisation is a crucial element in creating a successful web site. Our optimisation process will maximise your web site's potential by ensuring that all the technical aspects of your site work in harmony with some very exacting search engine requirements.

Web site optimisation, often thought of as little more than a black, is in fact a highly technical process involving much, much more than the simple addition of Tags and Titles, Alt text or the enhancement of keywords.

Optimisation reveals that many web sites are in fact riddled with technical errors that prevent full and accurate indexing by search engine spiders.

Web Search Results
We regularly assess your web site search results for pre-agreed keyword searches. Are you well positioned on all of the major search engines for specific keyword searches? We will analyse these results and plan appropriate action for improvement as required.

Visitor and Referral Analysis
Web site visitor statistics hold information relating to both visitors and referrals. A gold mine to the trained eye, the information contained in the log files gives unparalleled insight into visitor and referral activity. Together with other measures this information can be used to maximum effect with a comprehensive Web Marketing Campaign.

We will discover those phrases visitors used on the major search engines to access your site. The result? Greater insight into how your keywords are working and how they can be improved.

Our referral research and analysis will inform you which search engine brings you the most traffic, and not just which pages they are most easily finding but how they’re finding them too.

E-mail Marketing
A successful E-mail campaign can deliver instant results. Rather than wait for customers to come to you E-mail marketing can take you straight to the customers. Working in conjunction with a well optimised web site email is a powerful marketing tool.

We develop your e-mail’s creative theme and overall design. These templates can be used in all popular html aware email programs as well as being embedded in your web site for use in automated campaigns. E-mail marketing includes the following:

• Provide tools to manage your mailing lists
• Gather mail addresses into a central database for later and repeated use as enquiries pass through your website
• Organise and execute mail campaigns
• Run online competitions
• Prepare targeted, monitored web pages to keep track of the effectiveness of your
• e-mail campaigns

Communication Meetings
A major and almost unique part of our service - Clear and regular communication. The web site should be a key element in your overall web marketing strategy and as such deserves regular attention. We strive to ensure you are fully aware how your site is performing. To this end we plan regular meetings, either monthly or quarterly, depending on the package you choose. If you don’t have the time for face to face meetings or if distance is a factor we can organise a telephone meeting. If you aren’t able to do either of these then we will e-mail the full report directly to you.

Whichever method suits you will always be well informed and we are always here to answer your questions and respond to your needs.

If you don’t have an effective, successful and well managed Web Marketing Strategy then sign up to Siterite today. You’ll get there before your competitors or beat them at their own game, but you must do it now.

Contact us: using form below OR FreePhone 0800 081 1688

name: tel no: email address: subject: web address (if available) & comments: please verify: - Yes, please sign me up for News and Special Offers.

optimisation techniques to grow your business

targeting local search

optimisation to promote brand names