It’s important that the mark up of your website pages are coded to search engine standards. Pages that aren’t properly coded will have a harder time ranking as search engines find it more difficult to establish the keywords a page is targeting.
Many websites will have great designs that suffer from poor coding, which means that search engines cannot read the content – leaving these pages unable to rank well.
The Charming Crystals website was nice to look at, but due to the way certain elements were coded, they weren’t being picked up by search engines. This resulted in pages not ranking as highly or competitively as they could; meaning less traffic and sales.
This technical problem is easily missed as it means delving into how the site is built to diagnose the issues. We spent a great deal of time tidying page layouts and the coding in a way that worked with their CMS to ensure that the end result was a page layout that was optimised as it could be.
On page optimisation is an extremely important element to ranking well and is one that is often hard to find and fix if you don’t know what you’re looking for.
Optimising the on page elements throughout the site for Charming Crystals contributed to their 352% increase in traffic over the last four months.
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