Meta tags are used to describe the content on a page. These tags are often used to provide additional information about a page, such as a small description or the page title. They are often not visible by users, but can have a huge influence over where your pages rank for the keywords they target.
Many websites will not thoroughly optimise their meta tags, which means their pages are not optimised and therefore are unable to rank for more competitive terms.
The meta tags used throughout Charming Crystals suffered from being overly long, too short, lacking keywords, missing a call to action and were ineffective for their use. Many content management systems will auto populate these tags; leading to less than ideal meta tags, which is the case here.
Optimising meta tags to effectively use and promote keywords is an important part of working on any website. This means ensuring titles are strong and keyword targeted and that descriptions are enticing and the right length.
Alongside our URL Optimisation, these changes to Charming Crystal’s meta tags had a significant impact on traffic, resulting in a 352% increase in total over the last four months.
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