Facebook Advert Management
Facebook campaigns are unique in that no other ad service can specifically target individual customers down to such an in-depth level. Facebook has a mass of information at its fingertips on each typical user; they have everything from your birthday, sex and location, right down to your interests, work status and connections. This means that Facebook advertisements can be set up to target a very specific audience – and we know that the more targeted the ad, the increased likelihood of it performing to your advantage.
Facebook Page Likes
To kick start your page, one of the most significant things you can do to build your followers is to produce an ad that encourages people to like your page. When people like your page, it shows in their list of likes and their friends may also see that they’ve liked you through a story in the News Feed. The people who like your page will also see your most engaged page content in their News Feeds. Spiderscope can set up a News Feed advert with Facebook that encourages targeted users to like your page.
Facebook Post Engagement
Ads on Facebook are unique. They're shown to targeted groups of highly engaged users on desktop and mobile. When your ads have quality unique content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see the ad, making it more influential. Spiderscope can set up wall posts that are optimised to engage current fans and develop new ones. This post could be a survey, competition or offer information with value. Facebook is all about sharing and interacting with others. If you truly focus on giving as much value to your prospective customers as possible, they will become part of your marketing network and begin presenting others with the information you have shared.
Facebook Retargeting (FBX)
Facebook has a new retargeting tool that will allow retailers to show ads to people who've previously visited their websites, nudging shoppers to complete a purchase they've already shown interest in. Millions of ads have been sold and purchased on FBX with the help of demand-side platforms that plug advertisers into FBX. Talk to Spiderscope to discuss the opportunity to retarget ads on Facebook.
Here at Spiderscope we are experts at running PPC (pay per click) advertising campaigns that deliver results, including Facebook ad campaigns. We offer professional campaign management which leaves you free to focus on providing great service to your customers. Combined with Facebook Account Management that works, your Facebook ads can deliver impressive results you may not have expected.
What can we help with?
Here at Spiderscope we focus on customer engagement, customer acquisition and look to drive traffic to your website. We have experience in a range of Facebook Pages that suit businesses in a number of industries. Contact us today to see how we can help you.
Spiderscope not only create customised social media pages, but we also look to integrate these networks and offer a cohesive marketing strategy. Spiderscope can offer social media integration tools which includes:
- Adding a social media sharing buttons to your site
- Embeding YouTube videos and other media onto your website
- Embeding icons onto your website, linking customers to your social media pages
Find out more about our social media business integration services today.