Microsoft Office Live is closing down at the end of April, which means that many small businesses are facing the prospect of having their websites and hard work wiped out. This is disastrous for companies relying on their website and their rankings for business.
If you don’t handle the transfer of your website properly; you will lose all the hard work you’ve put into achieving your rankings.
Not only will you lose your search rankings, but your emails and domain names will go down too. It’s important that you address this issue prominently in a thoroughly well thought out manner.
The closing of Office Live puts small businesses in an awkward position. Do you try and transfer your site over to the new Microsoft service and risk losing your search positions? Or, is it better to take control of your website with a full hosting set up?
For most businesses, the second option is the most flexible and infinitely more suitable long term. However, handling the transition is complicated and must be done carefully if you want to retain your current search engine rankings.
Not paying care or attention at this crucial step will result in lost rankings, lost traffic and lost sales.
Therefore, it’s critical that you discuss a migration strategy with an expert. They will be able to pinpoint any and all potential issues and ensure that any transfer takes everything into consideration. This will result in a transfer that is far less disruptive to your search rankings and in many cases; you won’t notice a difference at all.
A more traditional hosting set up will have more benefits too, which include:
Migrating away from this service to a traditional hosting set up will also give your site greater protection from events like this in the future. This type of hosting is easier to transfer between suppliers; giving you an added layer of security.
We are optimisation experts and understand how the internet works. From design & development to SEO; we understand how websites work. If you have any questions about migrating your Microsoft Office Live website to a new provider in a way that won’t negatively impact your business – contact us today on 0800 081 1688.
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