Marketing Your Thames River Tours for the Queen's Diamond Jubilee Pageant

To celebrate the Queen’s Diamond Jubilee this year the Thames will play host to the largest flotilla ever assembled on the river. Boats of all shapes and sizes will participate, being dressed up to look amazing for the huge audiences which are likely to watch live and throughout the world over on TV. Taking place on Sunday 3rd June, there are likely to be hundreds of boats sailing up the river, led by the Queen in front of thousands.

It will be a joyous event for sure and one not to miss. This counts double for the boat tour operators on the river, as they are likely to be very busy and have a great weekend of business!

Thames river boat tour operators are likely to hugely benefit from people desperate to snatch tickets. Many different companies will be supplying boats for the day with tickets ready to be sold to the public. This presents a truly unique, once in a lifetime opportunity for Thames river boat tour companies that should not be missed.

So, how can River Tour Companies take advantage of this opportunity?

Tour operators should be thinking now about how they can take advantage of this amazing event. In fact, many probably already have and in some cases are fully booked. But, if you haven’t done anything yet, then why not consider some of the below:

1. Give away tickets to generate interest.
Getting on one of the boats on the river will be of interest to thousands. With only limited tickets available, this could present opportunities to broaden and widen your brand. For example, you could run a competition to give away a set of tickets by requesting Facebook Like’s or Email signups.

This would be an effective way of building an audience that you can later market to using either of the above methods. If you’re more social inclined, then you could run this competition across all your profiles and accounts to significantly expand your fan base. With good updates thereafter, this would become a valuable asset.

2. Heavily promote the Jubilee on their site to target related keywords.
As we draw closer to the date of the pageant, it’s likely there will be a growth in keywords like:

Jubilee Pageant Tickets
Thames Jubilee Tickets
Thames Jubilee Cruises
Queen Jubilee 2012 Pageant

As these terms becoming increasingly popular, it will be worth targeting these on your website in order to draw search traffic. This is especially important if you still have tickets to sell. So right now, you should be planning on how you can effectively target these keywords and then captivate the visitors who land on your site.

3. Update their site to give the best user experience and increase conversion.
Once you’ve attracted the visitor to the site from either of the above methods, it then becomes a matter of conversion. Usually, if you can deliver a good user experience and answer their questions, you’ll stand a good chance of converting them.

This is why we would suggest implementing an online ticket booking system that can show availability, prices and cruise options all online in real time. This will allow your visitors to quickly and easily select their tickets and book all in one place without having to leave their desk.

How Spiderscope can help

These are just a fraction of the possibilities available to River Tour companies for this momentous event. If you feel that you can do more to take advantage of this unique opportunity, then please don’t hesitate to contact us. We have website optimisation, social media plans and online ticket booking systems that can work with the above ideas to deliver results to you.

Posted by: Spiderscope on January 24^th, 2012 @ 11:24 AM
Tagged with: Facebook Marketing, Marketing, Online Reservation Systems, Online Ticket Systems, Optimisation, Social Media Marketing, Web Marketing

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