Optimisation Posts from Spiderscope

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Website Optimisation for Google Instant

Google Instant is here and bringing you search results faster than ever. With Google Instant you only have to start typing your search query and Google will suggest related terms, all while automatically updating the search results as you type! Now that’s instant!

 

What does this mean for your website optimisation?

Well, it simply means that it’s more important than ever to be in the right position for the right keywords. Google Instant is deployed in such a way that it takes a large amount of screen real estate. This in turn pushes PPC ads further down the page, which means… yep, organic results are even lower!

For any one search query you may only see 1 or 2 organic search results before needing to scroll down the page! When you add universal search snippets into the search results too, it can be even worse for organic listings. See below:



With a wealth of options available to the searcher, how likely are they to scroll down? In this example the searcher has a whole load of targeted search results with only two being a generic organic result before scrolling.

While we’ve picked a fairly specific example search term here, this is a common type of search that users will be performing. So, how do you combat this? Well, simply put, you need to ensure the website optimisation you have in place is working! It will also be important to ensure your site is found well within the universal snippets, like Google Map results for location based searching.

 

Correct Keyword Optimisation

Google Instant is still an early development and determining the full impact on SEO is a long way off. However, what is true now (and always has been) is ensuring your site is in the top positions for the right keywords.

For more information on how you can ensure your site is in these top positions, see Spiderscope’s website optimisation services.

 

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Google Product Feed Optimisation

If you’re selling products online then there’s no reason you shouldn’t have a Google Product feed set up. So, the next question is: are you taking full advantage of your Google Product feed?

The obvious answer is yes, right? You’ve got a product feed set up, what more is there to it? This is a common mind set, but how much traffic entered your site through this feed? And better yet, how many of these visitors made a purchase?

 

Are you missing sales with a poorly optimised Google Product Feed?

These are the two questions that really matter and will give you the most to think about, but do you have the answers? The likely answer is no, which means how can you tell if your feed is optimised? And how can you tell that you are not missing out on exposure and sales?

Anybody can set up a Google Product Feed. It’s deceivingly simple to do so, which is where the problem lies. Because it is so simple to set up, it is so often done in a way where you see little click through and even less sales. Many businesses will view Google Product Feeds as a set and leave job, where this is far from the truth.

 

Get your Google Product Feed optimised today!

A fully optimised Google Product Feed will:

   • Increase your product exposure in Google, for free.
   • Build brand awareness as your products are more visible.
   • Allow your products to rank for keywords your site may not.
   • Drive relevant search traffic that are more likely to buy to your product pages.
   • Increase sales!

So, are you 100% sure that your Google Product Feed is delivering the best results? Probably not.

A properly optimised Google Product Feed is a highly effective way of marketing your products online. If it’s not optimised, then get it done today! If you don’t have one.... Then better get moving fast, your competitors are already ahead of you (psst, contact us for one!)

 

 

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Mobile Website Design & Optimisation

With the increase in mobile technology there has been a dramatic increase in the number of people searching the web on their phones. Phones like the iPhone even allow for applications that direct you straight to a company’s mobile website. 

This growing trend has encouraged internet sites to adapt their websites to be mobile phone friendly. Most websites have been built to be viewed on different size monitors and different internet browsers but customers have failed to consider what the site would look like on a cell phone screen.

Check out how your website looks on an iPhone with our website for iPhone demo.

 

Mobile Website Design

The creation of the iPhone and other high-tech mobile phones has paved the way for internet companies to redevelop sites to suit the new standards. New technology is constantly arising (like the new tablets such as iPad from apple) which is going to make internet browsing more accessible all over the world. By making your website adaptable to this new technology you are increasing the chances of users visiting your site and the possibility of conversion.

 

Ensure your site is designed and optimised for mobile devices

This is where Spiderscope comes in to play. We can provide your current site with the appropriate code it needs to be mobile ready. This new code will detect requests as they come in from mobile users and to respond back with webpage to suit.

Spiderscope has developed specialised, mobile website designs perfectly suited to the iPhone and smartphones such as the Nexus One. If your site doesn’t lend well to mobile browsing you will be loosing out on a large potential market of customers as this market continues to grow.

 

Benefits of making your site Mobile Friendly

• Makes navigation easier for users
• Allows you to target key information to show to the users
• Increases the chances of people visiting the site, even on the go.
• More chance for conversion
• Greater exposure

Contact Spiderscope to get your website ready for mobile browsing and purchasing today, or read more about our websites for iPhone or websites for smart phone. Don’t be left behind!!

 

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Optimise Online Conversion Rate

Over the six years we have seen a dramatic increase in number of people purchasing products online. Sites like Amazon and eBay have paved the way for online purchasing and have encouraged companies to incorporate online shopping carts on their website.

eBay is the largest auction site on the internet and Amazon is the largest eCommerce, with millions of people viewing and buying products from these sites everyday. If you’re selling online, have you considered expanding into either of these two channels?

 

Sell your products on Amazon and eBay

Benefits of eBay Selling

• High levels of customisation
• Additional avenue to sell products and can work well alongside existing eCommerce operations
• Can be linked to existing Content Management Systems or stock control systems
• Easy to use and to manage

Benefits of Amazon eCommerce

• Large audience
• Easy cost determination
• Fixed price selling
• Loyal customers who are willing to pay more because they trust the site

Although eBay is easy to use and to manage, setting up the eBay shop takes time and knowledge of how to target specific markets. This is where Spiderscope comes in; we setup the right eBay solution for you and ensure that you see a return on your investment.

In addition, Spiderscope provides advice on the best way to target products and makes the transition onto the Amazon site easy and painless. We do all the work while you reap all the rewards.

 

eCommerce website design

Spiderscope can setup your site to handle Online Purchasing and eCommerce. This includes having a shopping cart system, terms and conditions, shipping, costs, payment types, Sage order exporter, etc directly on your site. All of this will be added to your site and we will also update your product pages to reflect these changes (cost of product, link to purchase or save for later, etc.).

If you want to include purchasing on your site or would like to setup either an eBay shop or Amazon business account, please feel free to contact us. For more information, see our eBay Selling Services or Amazon eCommerce Services pages.

 

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Google Search Algorithm Freshness Update

Google has recently announced an update to their ranking algorithm which aims to promote the latest (or “freshest”) information in the search results. They understand that many search queries, while not explicitly implying it, are usually looking for the latest up to date information. An example provided by Google is searching for the term “Olympics”, which is most likely to be querying something about the 2012 games.

Their latest algorithm update is trying to address this issue and present more fresh results where relevant. An estimated 35% of all search terms are likely to be affected by this update; meaning any fresh and new content could receive a significant boost in rankings if it is relevant and well targeted.

This obviously presents a huge opportunity for increasing traffic to your site by creating new and fresh content on a regular basis. As confirmed by Search Engine Land, one of the methods Google uses to confirm freshness is by when the page was first crawled. This suggests that one of the factors will be newly created pages and not changes to existing ones – so it’s important to create new content (pages) regularly in order to benefit.

 

How does this affect my site?

If you do nothing, then this update is unlikely to affect you. However, you will be missing out on opportunities to receive more traffic and rank for more keywords. By creating relevant, well constructed content, you are likely to benefit from this update by seeing pages indexed quicker and ranking higher. It’s also probably safe to assume that producing fresh content more regularly will encourage Google to crawl your site more often.

 

How can I take advantage of this?

Google has specified different areas which are likely to benefit from this freshness update; for example, current affairs. But, if you’re not a news site, don’t worry. There will be other areas where benefits will be seen. Take reviews of new products – if you’re looking for a review of a product, you’ll probably want a review of the latest version and not last year’s model, so this is a good area to target with fresh content.

Implementing an idea like above is simple – get a blog. Blog’s are excellent ways of creating new content and encouraging discussion. They blend well with social elements too, so this would be an effective and actionable way of providing fresh content to both site visitors and Google (contact us for one!)

 

What fresh content should I create?

Regardless of this update, adding new content to a site is a great way to improve keyword targeting and attract more visitors. Therefore, you should think about the type of content you could create that will be beneficial to your visitors (and also target keywords you want to rank for).

Some ideas include:

• Target industry specific news – become a hub for news in your industry by providing write ups and explanations timely to the latest events and developments.
• Create a regular series of products reviews, or ask someone else to – sending out a product to be reviewed is a small cost for the content you could receive in return. Additionally, you could expand on this by contacting other review sites in your niche for reviews & links.
• Provide write ups of recent shows or events – anything that you attend regularly or annually is a great source of fresh content that your site would benefit from.

These are just some very brief ideas. With some creative thinking, you can easily discover many ways of creating fresh and interesting content to take advantage of this new update. If you think of any, feel free to leave a comment. ;)

 

Next steps...

To receive a bespoke, tailored solution for how your site could take advantage of the Google Freshness Algorithm update, don’t be afraid to contact us. We can provide you with a bespoke, comprehensive blog solution that will allow you to fully take advantage of this algorithm update or develop a content strategy that is right for you. Contact us today on 0800 081 1688.

 

 

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