Online Shopping Posts from Spiderscope

  Vacancies: web developer jobs | SEO & Internet marketing jobs

Comments (0)

Optimise Online Conversion Rate

Over the six years we have seen a dramatic increase in number of people purchasing products online. Sites like Amazon and eBay have paved the way for online purchasing and have encouraged companies to incorporate online shopping carts on their website.

eBay is the largest auction site on the internet and Amazon is the largest eCommerce, with millions of people viewing and buying products from these sites everyday. If you’re selling online, have you considered expanding into either of these two channels?

 

Sell your products on Amazon and eBay

Benefits of eBay Selling

• High levels of customisation
• Additional avenue to sell products and can work well alongside existing eCommerce operations
• Can be linked to existing Content Management Systems or stock control systems
• Easy to use and to manage

Benefits of Amazon eCommerce

• Large audience
• Easy cost determination
• Fixed price selling
• Loyal customers who are willing to pay more because they trust the site

Although eBay is easy to use and to manage, setting up the eBay shop takes time and knowledge of how to target specific markets. This is where Spiderscope comes in; we setup the right eBay solution for you and ensure that you see a return on your investment.

In addition, Spiderscope provides advice on the best way to target products and makes the transition onto the Amazon site easy and painless. We do all the work while you reap all the rewards.

 

eCommerce website design

Spiderscope can setup your site to handle Online Purchasing and eCommerce. This includes having a shopping cart system, terms and conditions, shipping, costs, payment types, Sage order exporter, etc directly on your site. All of this will be added to your site and we will also update your product pages to reflect these changes (cost of product, link to purchase or save for later, etc.).

If you want to include purchasing on your site or would like to setup either an eBay shop or Amazon business account, please feel free to contact us. For more information, see our eBay Selling Services or Amazon eCommerce Services pages.

 

Comments (0)

Facebook Registration Tool

What is the Facebook Registration Tool?

Facebook has recently launched a new registration tool for site owners which will conveniently pre-populate fields on your sign up form with user data from Facebook. This extends to showing the user what information is being shared and also which friends are already signed up for the service.

This is an attractive feature to add to your sign up forms as it could potentially reduce the number of fields which need to be filled in; increasing the likeliness of registration from your users. The unique proposition of showcasing friends which have already signed up is another feature that will almost certainly help with converting site visitors.

 

How to implement the Facebook Registration Tool

The Facebook Registration Tool is implemented by adding the usual Facebook code to your mark up. What’s interesting is that it can be applied to any sized registration form – so you can easily add fields to cover information that Facebook won’t necessarily have; credit card details for example.

This type of functionality allows for visitors who are not registered with Facebook or do not wish to use their Facebook details to also use the same sign up form.

 

Admin the registration data

So, what effect does this have on your admin? Well, effectively once a user has completed your form the same data can be sent through as with your standard form that is in operation right now. With minimal modifications, there would be little, if any, extra admin work!

 

See the Facebook Registration Tool in action

Yelp is a site that is currently taking advantage of this tool. When signing up, if you’re already logged into Facebook then a number of fields are pre-populated. Take a look below:



As you can see, the email field and birth date are already completed (with options to change if needed). Alongside this, the first name, last name and gender fields are also automatically populated with data from Facebook and removed altogether. (You can view how the default form looks by un-checking the tick box).

In this particular example, the sign up form only requires the user to enter and confirm a password and submit their postcode – dramatically cutting the amount of information and more importantly, time, needed to complete registration.

 

Integrate Facebook Registration on your forms today

Does this look like something your forms would benefit from? Of course – practically any eCommerce site would benefit from this tool, especially those that already have a social media presence.

For more information on how we can integrate Facebook tools onto your site, please contact us on 0800 081 1688. Alternatively, see our Facebook Marketing Services or Social Media Marketing pages.

 

Comments (0)

Ticket Booking System Launches with London Rib Tours

 

The Launch of a new website for Thames based Leisure firm London Rib Tours sees the release of an updated and enhanced version of our online Ticket booking and Table Reservations system

Just had a look at the new web site, it looks great! you and your team have designed yet another fantastic web site, thank you....

Please send my thanks to everyone who helped with the site....

First introduced three years ago on LondonPartyBoats.com the system has been significantly upgraded to accommodate a variety of demanding new requirements for the London Rib Tours website.

Using experience gained refining the original version this new Booking System has been completely re-written by the development team, it's cost effective, easy to use and easy to manage.

The booking system is very flexible and can be put to use in a variety ways to provide online ticketing, online bookings and online reservations.

If your website does not support applications of this type, or you have restricted access you’ll find it’s very easy to link into the Ticket booking system for off site use. On the other hand if you require something a bit more bespoke it’s easily integrated by our developers.

 

Online Ticketing System, features and benefits

• Easy to use, password protected online administration
• Separate management control for events and tickets
• Real Time ticket allocation control
• Multiple Price Points for Adult or Child tickets
• Calendar based web booking tool showing real time availability
• Tickets multiple Time slots on any given Day with availability easily set to user defined pattern, with or without exceptions.
• Integrates with Shopping Cart system to enable tickets to be purchased for multiple events simultaneously
• Full Integration to payment system of your choice
• E-Ticket delivered online for print out by customer, as well as via email
• Email confirmation of order sent to website administrator with full details available within secure online administration area.

 

If you’re interested in a ticketing system for your online business we’d be delighted to hear from you.

Spiderscope have helped hundreds of businesses to improve their online performance by providing sensibly priced solutions that are reliable and easy to use, products that deliver what’s expected of them.

 

 

Comments (0)

Improve your Website Checkout Conversion Rate

Here at Spiderscope, we’ve recently been trying to improve the conversion rates for our eCommerce customers, focusing on ways to get more orders from existing traffic. We have many customers that come to us with cart systems that work, but they don’t realise that with a little polish; they could work a lot better.

There is a myriad of possibilities as to why someone may drop an order, some of which are due to external events forcing them away from the computer. In this instance, the potential customer may want to return to the site to finish their order. Therefore, a little encouragement is a good thing. However, you will never get to this if your checkout process isn’t user friendly to begin with.

 

Is cart abandonment really a problem?

For customers that we’ve helped, simply put: yes, it is. Lots of our customers have difficulty tracking their checkout processes and leave it to us to measure. Often times, the first time we do this reveals some amazing results that customers are completely unaware of. We’ve seen cart abandonment as low as 15% (of the traffic who started the checkout process) to as high as 46%, and everything in-between.

Just picture that: 46% percent of the customers who started the checkout process left before it finished.

That’s a huge number of potential orders. Again, there could be lots of reasons for this, including things like: is your cart user friendly, easy to navigate and not overwhelming your potential customers – all of which are factors. What can be done to improve this?

 

Improving your checkout completion rate

Improving your checkout process can be difficult. After all, if you how it all works, you can sometimes be blinded as to what is causing your visitors problems and increasing your abandonment rate.

Let’s give an example: we once had a customer that came to us after having a brand new site designed. Everything looked great, but they were failing to get orders. Traffic was high, prices were competitive, but their conversion rates were low, so they came to us asking what can be done.

Here are some of the issues we identified and fixed:

• Whenever you clicked to add an item to your basket, a popup would appear asking you to confirm this choice. This wasn’t optional; it was almost like an error dialog appearing in your browser – not what the user was expecting at all. Something like this places doubt in the visitor’s mind, so after removing this we instantly saw an increase in items being added to the cart.


• The visitor was required to register before placing an order. Every checkout should give the visitor a choice to skip registration. Nothing infuriates me more than having to create a whole new account for just one purchase, so I’ll go elsewhere. Apparently, our customers’ visitors were the same and removing this as being required was a good step forward.


• The visitor was also required to re-log in after registering! To further infuriate the visitor, this checkout process didn’t automatically log in upon registration, forcing the visitor to view a log in screen again, before they could proceed to finish their order.


• The process was slow and layout wasn’t intuitive. Visual factors like these are extremely important for establishing trust with the visitor, and no body likes a slow checkout experience. Improving these was another key factor.

These were the most glaring flaws of their cart system, so we worked hard to upgrade their whole shopping experience. In the end, we plugged our cart system in. The result? Within days they had received more orders than they had in the last 3 months combined!

 

Automated cart abandonment emails

Shortly after this, we performed a review and noticed that while orders were better than ever, we were still seeing dropped orders midway through the checkout process. Determined to improve ever further, we decided to implement an automated abandoned cart email.

What’s this you ask? This is an automatic email would be sent to a visitor who had left the cart process after submitting their email address. The email would then offer the customer a chance to pick up where they left off, allowing them to quickly and easily finish their order.

You’re never going to get a 0% abandonment rate and often people will leave the checkout because something has interrupted them. This doesn’t mean they don’t want to order, just that they can’t right now. In this instance, a cart abandonment email is the perfect way to recapture this customer, and put your shop first.

This has resulted in an even more reduced abandonment rate.

 

Checkout process review

Call Spiderscope on 0800 081 1688 or contact us to get a comprehensive usability review of your shopping cart and checkout process. We’ll analyse every step and optimise this to be as user friendly as possible – resulting in more orders for your store!

 

Comments (0)

Why open an eBay Shop?

Selling on eBay opens your business up to a huge market of potential buyers and can be an extremely quick and effective way of increasing sales and exposure. There are many ways to sell on eBay with a myriad of tools available; but what about eBay shops?

eBay shops are your store front on eBay. Buying on eBay can be impersonal at times and bland, which can make it difficult for your brand or products to stick out. eBay shops are an effective way of distinguishing yourself from the competition and bringing your brand to eBay.

 

Branded eBay Shops

Your store front on eBay can be personalised, branded and made unique when you join the shop programme. It’s easy to then apply this branding throughout to your product listings and then deliver a completely unique shopping experience through eBay. Visitors will instantly be able to recognise your products simply by seeing your brand above the normal eBay templates.

This gives sellers using shops a unique advantage over their competition. In addition, eBay shops will also include a wide range of benefits to help you sell:

• Automate repetitive tasks with bulk editing


• Get special access to marketing features, such as Cross-Promotions on Item pages


• Trigger repeat buying with Shops Promotional Flyers and Email Marketing


• Customise Up To 300 Categories


• Economically list for longer durations

 

Why open an eBay shop?

Opening an eBay shop will take your sales to the next level. 75% of sellers have said that opening a shop improved their sales. It’s simple. A shop gives you a more professional image, enhances your brand and makes your products stick out – all of which will encourage and build trust in the buyer; resulting in more sales.

 

eBay Shop Design

One of the most unique elements of opening an eBay shop is the ability to create and use your own design on pages and listings. Don’t waste this! This is your chance to stick out from the competition and professionalise your products.

Recently, we have worked hard to design new shop layouts for our customers. The design on the right is a recent build for The Stopwatch Shop.

We have been designing and building eBay shops for a wide range of customers. Our expertise in this area has led to the transformation of many eBay sellers; turning them into truly professional shops.

Likewise, we have opened new sales channels for established eCommerce sites by bringing their brand to eBay. With our easy integration tools, it’s simple to start professionally selling on eBay and double your sales.

 

Should you open an eBay shop?

The simple answer is yes. If you’re serious about selling on eBay, opening a shop is the way to go and will expand your sales. You can deliver a more professional, branded experience that will really improve your sales.

Contact us today on 0800 081 1688 to discuss your requirements and see how we can help you.

 

 

© 2013 Spiderscope Ltd.
 |   |  Privacy Policy |  Legal |  Sitemap