Online Purchasing Posts from Spiderscope

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Optimise Online Conversion Rate

Over the six years we have seen a dramatic increase in number of people purchasing products online. Sites like Amazon and eBay have paved the way for online purchasing and have encouraged companies to incorporate online shopping carts on their website.

eBay is the largest auction site on the internet and Amazon is the largest eCommerce, with millions of people viewing and buying products from these sites everyday. If you’re selling online, have you considered expanding into either of these two channels?

 

Sell your products on Amazon and eBay

Benefits of eBay Selling

• High levels of customisation
• Additional avenue to sell products and can work well alongside existing eCommerce operations
• Can be linked to existing Content Management Systems or stock control systems
• Easy to use and to manage

Benefits of Amazon eCommerce

• Large audience
• Easy cost determination
• Fixed price selling
• Loyal customers who are willing to pay more because they trust the site

Although eBay is easy to use and to manage, setting up the eBay shop takes time and knowledge of how to target specific markets. This is where Spiderscope comes in; we setup the right eBay solution for you and ensure that you see a return on your investment.

In addition, Spiderscope provides advice on the best way to target products and makes the transition onto the Amazon site easy and painless. We do all the work while you reap all the rewards.

 

eCommerce website design

Spiderscope can setup your site to handle Online Purchasing and eCommerce. This includes having a shopping cart system, terms and conditions, shipping, costs, payment types, Sage order exporter, etc directly on your site. All of this will be added to your site and we will also update your product pages to reflect these changes (cost of product, link to purchase or save for later, etc.).

If you want to include purchasing on your site or would like to setup either an eBay shop or Amazon business account, please feel free to contact us. For more information, see our eBay Selling Services or Amazon eCommerce Services pages.

 

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Ticket Booking System Launches with London Rib Tours

 

The Launch of a new website for Thames based Leisure firm London Rib Tours sees the release of an updated and enhanced version of our online Ticket booking and Table Reservations system

Just had a look at the new web site, it looks great! you and your team have designed yet another fantastic web site, thank you....

Please send my thanks to everyone who helped with the site....

First introduced three years ago on LondonPartyBoats.com the system has been significantly upgraded to accommodate a variety of demanding new requirements for the London Rib Tours website.

Using experience gained refining the original version this new Booking System has been completely re-written by the development team, it's cost effective, easy to use and easy to manage.

The booking system is very flexible and can be put to use in a variety ways to provide online ticketing, online bookings and online reservations.

If your website does not support applications of this type, or you have restricted access you’ll find it’s very easy to link into the Ticket booking system for off site use. On the other hand if you require something a bit more bespoke it’s easily integrated by our developers.

 

Online Ticketing System, features and benefits

• Easy to use, password protected online administration
• Separate management control for events and tickets
• Real Time ticket allocation control
• Multiple Price Points for Adult or Child tickets
• Calendar based web booking tool showing real time availability
• Tickets multiple Time slots on any given Day with availability easily set to user defined pattern, with or without exceptions.
• Integrates with Shopping Cart system to enable tickets to be purchased for multiple events simultaneously
• Full Integration to payment system of your choice
• E-Ticket delivered online for print out by customer, as well as via email
• Email confirmation of order sent to website administrator with full details available within secure online administration area.

 

If you’re interested in a ticketing system for your online business we’d be delighted to hear from you.

Spiderscope have helped hundreds of businesses to improve their online performance by providing sensibly priced solutions that are reliable and easy to use, products that deliver what’s expected of them.

 

 

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Why open an eBay Shop?

Selling on eBay opens your business up to a huge market of potential buyers and can be an extremely quick and effective way of increasing sales and exposure. There are many ways to sell on eBay with a myriad of tools available; but what about eBay shops?

eBay shops are your store front on eBay. Buying on eBay can be impersonal at times and bland, which can make it difficult for your brand or products to stick out. eBay shops are an effective way of distinguishing yourself from the competition and bringing your brand to eBay.

 

Branded eBay Shops

Your store front on eBay can be personalised, branded and made unique when you join the shop programme. It’s easy to then apply this branding throughout to your product listings and then deliver a completely unique shopping experience through eBay. Visitors will instantly be able to recognise your products simply by seeing your brand above the normal eBay templates.

This gives sellers using shops a unique advantage over their competition. In addition, eBay shops will also include a wide range of benefits to help you sell:

• Automate repetitive tasks with bulk editing


• Get special access to marketing features, such as Cross-Promotions on Item pages


• Trigger repeat buying with Shops Promotional Flyers and Email Marketing


• Customise Up To 300 Categories


• Economically list for longer durations

 

Why open an eBay shop?

Opening an eBay shop will take your sales to the next level. 75% of sellers have said that opening a shop improved their sales. It’s simple. A shop gives you a more professional image, enhances your brand and makes your products stick out – all of which will encourage and build trust in the buyer; resulting in more sales.

 

eBay Shop Design

One of the most unique elements of opening an eBay shop is the ability to create and use your own design on pages and listings. Don’t waste this! This is your chance to stick out from the competition and professionalise your products.

Recently, we have worked hard to design new shop layouts for our customers. The design on the right is a recent build for The Stopwatch Shop.

We have been designing and building eBay shops for a wide range of customers. Our expertise in this area has led to the transformation of many eBay sellers; turning them into truly professional shops.

Likewise, we have opened new sales channels for established eCommerce sites by bringing their brand to eBay. With our easy integration tools, it’s simple to start professionally selling on eBay and double your sales.

 

Should you open an eBay shop?

The simple answer is yes. If you’re serious about selling on eBay, opening a shop is the way to go and will expand your sales. You can deliver a more professional, branded experience that will really improve your sales.

Contact us today on 0800 081 1688 to discuss your requirements and see how we can help you.

 

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Increasing organic click through with star ratings in Google

Customer reviews are a powerful tool for establishing trust, enhancing conversions and helping SEO. It’s a no brainer why these have become so important for eCommerce sites and a good set of customer reviews will do wonders for your site.

However, it amazes us how many times we see customer reviews poorly implemented on sites, where businesses don’t reap 100% of their potential. One of the most common areas we see that isn’t implemented well is the star rating.

 

Star ratings on customer reviews

Specifically, when talking about the star rating, we’re talking about the rating that each reviewer will give a product or service. This isn’t necessarily in the form of a star (it could be a number, text or any other form of rating) but will determine the score that the reviewer applies in the review.

Using this effectively can be a great benefit to your search results and can increase click through rates for your product pages.

You may have seen in Google results when searching for products that star ratings are sometimes included directly on the results page. See below:

These star ratings come from the reviews on the product page. They represent the average review score as calculated from the reviews left on each product page. This has two main advantages:

1. It can give users a good impression about your product or service before they have even landed on the page.


2. They can appear bolder, bigger and more eye catching than competitors, which can lead to more click through.

Data suggests that most companies will see a 20-30% rise in click through from search results that display star ratings like this. Not only that, but these clicks are more likely to stay on the pages longer as they know what to expect before clicking on the click – another big positive.

 

How to get star ratings to appear in Google for my site

Star ratings like those in the screenshots above won’t come automatically. Whilst it’s possible that Google could crawl your reviews and extract value from them; we’ve never seen the result pages update with star ratings without applying the needed code.

Basically, in order to give your site a chance of displaying results like this, you’ll need to ensure your customer reviews are encoded with rich snippets. This involves editing code and can be tricky for sites that are using custom or specific customer review systems, as it will most likely involve editing templates; which is not for the average user.

The benefits of deploying rich snippets are obvious for you to see and will help your listings in search. Combined with other rich snippets like product encoding and special offers, you can really make your products stand out against your competition and see your click through rates soar.

 

Customer reviews on your site

Customer reviews are becoming a critical component to all eCommerce sites and the increased visibility that can be gained through Google is something that you should not miss out on.

If your site isn’t taking advantage of customer reviews or rich snippet encoding to generate attractive listings in Google, then you should consider our customer feedback system. Alternatively, you can contact us today on 0800 081 1688 and we can discuss the best way to enhance your site.

 

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Achieving Top Rated Seller Status on eBay, Congratulations to AST

We’d like to extend a big congratulations to our stopwatch specialist friends at AST for achieving top rated seller status on eBay recently! A lot of effort has gone into improving the eBay shop and they have rightly been rewarded with this status – making them the absolute best place to buy stopwatches on eBay!

Some of the benefits they can look forward to receiving from this are:

• Highest final value fee discounts
• Promotion in Best Match search results to boost sales
• Exclusive access to Featured First
• A prominent Top-rated seller badge on listing and profile pages

As you can see, it’s very much worthwhile going the extra mile to achieve this status. It will make their eBay shop even more successful and generate more sales and profit; which is great for the upcoming Christmas spending!

 

How did we help AST achieve this?

The eBay shop started with small beginnings, as only a select few products were uploaded and managed manually. Templates and listings were manually created and not conformed across the entire product range. This is how a lot of eBay shops start, with businesses testing the waters to see how viable the market place is. Initial sales were good and competition was low, so eBay looked like a very promising sales channel to explore and target.

However, with an extensive product range like AST has, it soon became a problem of how to manage and scale the store in an effective manner, which wouldn’t eat up too much administration time. It was not an option to simply manually upload every single product onto the store one by one, which is a position a lot of eCommerce businesses will find themselves.

 

Automating eBay for efficient scaling and success

We have developed a tool that bridges the gap between AST’s eCommerce store and eBay. This tool successfully allows you to import and export products from your shop onto eBay in a quick, effective and reliable manner.

This is what we utilised with AST to deliver a solution that would easily allow them to manage their eBay shop. Combined with a shop and listing template design that was attractive and stuck out against any competitors; sales quickly grew and eBay was a very promising profit driver.

 

Optimising your eBay products for improved sales

Importing and handling your products on eBay is only one part of the battle though. The products also needed to be properly marketed and optimised in order to be found and eventually sell to customers. This is a huge problem for a lot of eBay traders; getting sales is always difficult and there are definitely subtleties to the eBay market place.

We developed a strategy of targeting a range of different ways that people searched for stopwatches whilst keeping admin and overhead low, letting our systems handle all the work. In addition, we suggest subtle price breaks and categorisation to further enhance the attractiveness of AST listings.

Now you can search on eBay for a huge range of keywords containing ‘stopwatch’ and you’re likely to see AST products top or very close to. This has resulted in more sales and achieving top rated seller status.

 

Looking to expand on eBay?

If you’re looking to expand your business on eBay; then talk to us. We’re experts at getting your products on there, found and more importantly; sold. We have a wealth of services, including eBay Optimisation and eBay Expansion for eCommerce Traders. For something more bespoke, talk to us on 0800 081 1688.

 

 

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