With the increase in mobile technology there has been a dramatic increase in the number of people searching the web on their phones. Phones like the iPhone even allow for applications that direct you straight to a company’s mobile website.
This growing trend has encouraged internet sites to adapt their websites to be mobile phone friendly. Most websites have been built to be viewed on different size monitors and different internet browsers but customers have failed to consider what the site would look like on a cell phone screen.
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The creation of the iPhone and other high-tech mobile phones has paved the way for internet companies to redevelop sites to suit the new standards. New technology is constantly arising (like the new tablets such as iPad from apple) which is going to make internet browsing more accessible all over the world. By making your website adaptable to this new technology you are increasing the chances of users visiting your site and the possibility of conversion.
This is where Spiderscope comes in to play. We can provide your current site with the appropriate code it needs to be mobile ready. This new code will detect requests as they come in from mobile users and to respond back with webpage to suit.
Spiderscope has developed specialised, mobile website designs perfectly suited to the iPhone and smartphones such as the Nexus One. If your site doesn’t lend well to mobile browsing you will be loosing out on a large potential market of customers as this market continues to grow.
At the beginning of the year, we looked at a range of our customers stats and noticed something interesting. Straight after Christmas, mobile traffic to websites increased massively. In some cases, the mobile traffic for January 2011 alone eclipsed the total mobile traffic for the whole 4th quarter of 2010!
The main reason for such a spike was likely the heavy distribution of high end mobile devices on Christmas day. How many of your received a nice new iPad, iPhone or Smartphone for Christmas? ;)
We were curious though; would this spike continue throughout 2011 and become a trend? Well, let’s find out...
We sampled some of our top customers covering a range of different industries, site types (including those with mobile optimised sites and those without) and traffic sizes. Immediately, we could see that mobile traffic has increased massively when compared to 2010. Out of the total data gathered, we saw:
This is an increase of 146%! We’ve still got one month left to go in 2011 too, so this will only climb higher! In the graph below, you can clearly see the growth of mobile traffic over the course of the year:
In 2010 the graph shows that our surveyed sites saw a continuous growth in mobile traffic for most of the year. 2010 then finishes with a peak in December that continues into 2011. The start of 2011 is a little wobbly, but this is down to some of the sites seeing exponential spikes on some months (like May) but then returning to normal growth levels.
With this in mind, it’s definitely time to ensure that your site is providing the absolute best user experience for mobile visitors. The scope for a mobile device to reach your site is absolutely huge now, so it’s crucial to get rid of those flash intro pages!
We also picked up some other interesting bits from our data analysis that wouldn’t immediately be obvious. Some of the key points we got from this included:
It's pretty obvious that mobile traffic is growing and you can expect more visits to your site from this source. As more of these devices become available alongside faster data plans, more people will be doing their internet browsing through a mobile device. Therefore, as a larger slice of your site visitors enters through such a device; it becomes critical to ensure they are presented with the best user experience possible.
This trend is set to continue well into 2012. We’re positive that in January we will see another big spike of mobile traffic (we’ll report back with a new blog post!) so we’re busy preparing for this. It's important that you are too. Do you know how many people go to your site on a mobile device?
The time is now to get your website ready for more mobile visits. It's not just for huge companies and large eCommerce sites anymore; smaller sites also need to ensure they are optimised for mobile. Contact us on 0800 081 1688 today and we’ll create a thorough mobile usability report to get your mobile strategy up to date and working for you.
At the end of November, we did a post on mobile traffic trends throughout 2011 (Optimised Mobile Website – Why You Need One Now!). We clearly saw an increase of mobile traffic for some of our most popular sites throughout the year, culminating with a peek of mobile traffic in December.
Our analysis suggested that there would also be a good rise in mobile traffic in January; just after everyone got their new shiny devices for Christmas. Would it be the same for 2012? Let’s find out.
Every site that we sampled saw an increase in traffic in January 2012 compared to Jan 2011. The single biggest increase was a massive 624%; this was for a strongly Adwords driven site – which saw amazing organic growth throughout 2011 too.
Other good increases were seen from eCommerce sites, with these averaging at 302% increase in mobile traffic year on year. That’s huge! When you also consider that UK mobile shopping is predicted to top £4.5bn, can you really afford to not be in the mobile space?
In fact, mobile commerce is expected to account for 8% of all online orders in the UK in 2012.
The average mobile growth for all the customers we sampled was 333%. In Jan 2011, the sites we sampled saw exactly 5000 mobile visits. In 2012, this has risen to 15,631. Clearly, mobile traffic is growing rapidly and it’s becoming more and more important to ensure your site is optimised for this new audience.
It’s important that your site is now optimised for mobile devices. Even though today’s smart phones are more sophisticated than ever, they can still have problems rendering full sized websites.
It’s important that your website delivers an optimum mobile experience. Setting up your website to automatically detect mobile traffic and adjust accordingly is easy to do and will help your visitors. From the customers we sampled above, the lowest increase in site activity between sites which had a mobile optimised version and those without was 23%.
As pointed out above, mobile commerce is expected to account for 8% of all online orders in the UK in 2012. Also consider that many people now check prices online for items they are viewing in store; me included!
What if it was your website they landed on, but your check out was too complicated to complete on a phone? That sale could be lost.
Mobile commerce is set to explode and you don’t want to miss out. Ensuring your eCommerce site is mobile optimised, including the checkout, is extremely important going into 2012.
Contact us today to review your mobile optimisation. We can thoroughly analyse your mobile traffic and gauge how effective your site is for these visitors. We can optimise your site to display correctly on mobile devices and optimise your checkout process to deliver an optimum and consistent user experience throughout.
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