Mobile Website Posts from Spiderscope

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Mobile Website Design & Optimisation

With the increase in mobile technology there has been a dramatic increase in the number of people searching the web on their phones. Phones like the iPhone even allow for applications that direct you straight to a company’s mobile website. 

This growing trend has encouraged internet sites to adapt their websites to be mobile phone friendly. Most websites have been built to be viewed on different size monitors and different internet browsers but customers have failed to consider what the site would look like on a cell phone screen.

Check out how your website looks on an iPhone with our website for iPhone demo.

 

Mobile Website Design

The creation of the iPhone and other high-tech mobile phones has paved the way for internet companies to redevelop sites to suit the new standards. New technology is constantly arising (like the new tablets such as iPad from apple) which is going to make internet browsing more accessible all over the world. By making your website adaptable to this new technology you are increasing the chances of users visiting your site and the possibility of conversion.

 

Ensure your site is designed and optimised for mobile devices

This is where Spiderscope comes in to play. We can provide your current site with the appropriate code it needs to be mobile ready. This new code will detect requests as they come in from mobile users and to respond back with webpage to suit.

Spiderscope has developed specialised, mobile website designs perfectly suited to the iPhone and smartphones such as the Nexus One. If your site doesn’t lend well to mobile browsing you will be loosing out on a large potential market of customers as this market continues to grow.

 

Benefits of making your site Mobile Friendly

• Makes navigation easier for users
• Allows you to target key information to show to the users
• Increases the chances of people visiting the site, even on the go.
• More chance for conversion
• Greater exposure

Contact Spiderscope to get your website ready for mobile browsing and purchasing today, or read more about our websites for iPhone or websites for smart phone. Don’t be left behind!!

 

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Optimised Mobile Website – Why You Need One Now!

At the beginning of the year, we looked at a range of our customers stats and noticed something interesting. Straight after Christmas, mobile traffic to websites increased massively. In some cases, the mobile traffic for January 2011 alone eclipsed the total mobile traffic for the whole 4th quarter of 2010!

The main reason for such a spike was likely the heavy distribution of high end mobile devices on Christmas day. How many of your received a nice new iPad, iPhone or Smartphone for Christmas? ;)

We were curious though; would this spike continue throughout 2011 and become a trend? Well, let’s find out...

 

Mobile Traffic 2010 vs. 2011

We sampled some of our top customers covering a range of different industries, site types (including those with mobile optimised sites and those without) and traffic sizes. Immediately, we could see that mobile traffic has increased massively when compared to 2010. Out of the total data gathered, we saw:

• 2010: 32,025 mobile visits
• 2011: 78,661 mobile visits

This is an increase of 146%! We’ve still got one month left to go in 2011 too, so this will only climb higher! In the graph below, you can clearly see the growth of mobile traffic over the course of the year:

In 2010 the graph shows that our surveyed sites saw a continuous growth in mobile traffic for most of the year. 2010 then finishes with a peak in December that continues into 2011. The start of 2011 is a little wobbly, but this is down to some of the sites seeing exponential spikes on some months (like May) but then returning to normal growth levels.

With this in mind, it’s definitely time to ensure that your site is providing the absolute best user experience for mobile visitors. The scope for a mobile device to reach your site is absolutely huge now, so it’s crucial to get rid of those flash intro pages!

 

What Else Did We Notice?

We also picked up some other interesting bits from our data analysis that wouldn’t immediately be obvious. Some of the key points we got from this included:

• Smaller traffic sites were seeing larger relative increases in mobile traffic compared to more established sites.
• Sites with mobile optimised versions were seeing more participation with more conversions, page views, time spent on the site and less bounces.
• Adwords is sending more and more mobile visits, with the lowest increase from 2010 to 2011 being 80% in our sample!
• eCommerce sites were seeing exceptional growth in mobile traffic, especially those who are highly active in social media.

 

What Does this Mean?

It's pretty obvious that mobile traffic is growing and you can expect more visits to your site from this source. As more of these devices become available alongside faster data plans, more people will be doing their internet browsing through a mobile device. Therefore, as a larger slice of your site visitors enters through such a device; it becomes critical to ensure they are presented with the best user experience possible.

While most devices can render full websites, in most cases they are no where near as usable as a dedicated, mobile optimised version. This is true if you use a lot of Javascript on your site, especially if it’s for navigation.

This trend is set to continue well into 2012. We’re positive that in January we will see another big spike of mobile traffic (we’ll report back with a new blog post!) so we’re busy preparing for this. It's important that you are too. Do you know how many people go to your site on a mobile device?

 

Optimise Your Site for Mobile Now!

The time is now to get your website ready for more mobile visits. It's not just for huge companies and large eCommerce sites anymore; smaller sites also need to ensure they are optimised for mobile. Contact us on 0800 081 1688 today and we’ll create a thorough mobile usability report to get your mobile strategy up to date and working for you.

 

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Do You Need A Mobile Optimised Website?

At the end of November, we did a post on mobile traffic trends throughout 2011 (Optimised Mobile Website – Why You Need One Now!). We clearly saw an increase of mobile traffic for some of our most popular sites throughout the year, culminating with a peek of mobile traffic in December.

Our analysis suggested that there would also be a good rise in mobile traffic in January; just after everyone got their new shiny devices for Christmas. Would it be the same for 2012? Let’s find out.

 

Mobile Traffic Increases in January

Every site that we sampled saw an increase in traffic in January 2012 compared to Jan 2011. The single biggest increase was a massive 624%; this was for a strongly Adwords driven site – which saw amazing organic growth throughout 2011 too.

Other good increases were seen from eCommerce sites, with these averaging at 302% increase in mobile traffic year on year. That’s huge! When you also consider that UK mobile shopping is predicted to top £4.5bn, can you really afford to not be in the mobile space?

In fact, mobile commerce is expected to account for 8% of all online orders in the UK in 2012.

The average mobile growth for all the customers we sampled was 333%. In Jan 2011, the sites we sampled saw exactly 5000 mobile visits. In 2012, this has risen to 15,631. Clearly, mobile traffic is growing rapidly and it’s becoming more and more important to ensure your site is optimised for this new audience.

 

 

Mobile Optimised Websites

It’s important that your site is now optimised for mobile devices. Even though today’s smart phones are more sophisticated than ever, they can still have problems rendering full sized websites.

It’s important that your website delivers an optimum mobile experience. Setting up your website to automatically detect mobile traffic and adjust accordingly is easy to do and will help your visitors. From the customers we sampled above, the lowest increase in site activity between sites which had a mobile optimised version and those without was 23%.

 

Mobile Commerce

As pointed out above, mobile commerce is expected to account for 8% of all online orders in the UK in 2012. Also consider that many people now check prices online for items they are viewing in store; me included!

What if it was your website they landed on, but your check out was too complicated to complete on a phone? That sale could be lost.

Mobile commerce is set to explode and you don’t want to miss out. Ensuring your eCommerce site is mobile optimised, including the checkout, is extremely important going into 2012.

 

Optimise Your Site for Mobile Today

Contact us today to review your mobile optimisation. We can thoroughly analyse your mobile traffic and gauge how effective your site is for these visitors. We can optimise your site to display correctly on mobile devices and optimise your checkout process to deliver an optimum and consistent user experience throughout.

 

 

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