eBay Posts from Spiderscope

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Optimise Online Conversion Rate

Over the six years we have seen a dramatic increase in number of people purchasing products online. Sites like Amazon and eBay have paved the way for online purchasing and have encouraged companies to incorporate online shopping carts on their website.

eBay is the largest auction site on the internet and Amazon is the largest eCommerce, with millions of people viewing and buying products from these sites everyday. If you’re selling online, have you considered expanding into either of these two channels?

 

Sell your products on Amazon and eBay

Benefits of eBay Selling

• High levels of customisation
• Additional avenue to sell products and can work well alongside existing eCommerce operations
• Can be linked to existing Content Management Systems or stock control systems
• Easy to use and to manage

Benefits of Amazon eCommerce

• Large audience
• Easy cost determination
• Fixed price selling
• Loyal customers who are willing to pay more because they trust the site

Although eBay is easy to use and to manage, setting up the eBay shop takes time and knowledge of how to target specific markets. This is where Spiderscope comes in; we setup the right eBay solution for you and ensure that you see a return on your investment.

In addition, Spiderscope provides advice on the best way to target products and makes the transition onto the Amazon site easy and painless. We do all the work while you reap all the rewards.

 

eCommerce website design

Spiderscope can setup your site to handle Online Purchasing and eCommerce. This includes having a shopping cart system, terms and conditions, shipping, costs, payment types, Sage order exporter, etc directly on your site. All of this will be added to your site and we will also update your product pages to reflect these changes (cost of product, link to purchase or save for later, etc.).

If you want to include purchasing on your site or would like to setup either an eBay shop or Amazon business account, please feel free to contact us. For more information, see our eBay Selling Services or Amazon eCommerce Services pages.

 

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Why open an eBay Shop?

Selling on eBay opens your business up to a huge market of potential buyers and can be an extremely quick and effective way of increasing sales and exposure. There are many ways to sell on eBay with a myriad of tools available; but what about eBay shops?

eBay shops are your store front on eBay. Buying on eBay can be impersonal at times and bland, which can make it difficult for your brand or products to stick out. eBay shops are an effective way of distinguishing yourself from the competition and bringing your brand to eBay.

 

Branded eBay Shops

Your store front on eBay can be personalised, branded and made unique when you join the shop programme. It’s easy to then apply this branding throughout to your product listings and then deliver a completely unique shopping experience through eBay. Visitors will instantly be able to recognise your products simply by seeing your brand above the normal eBay templates.

This gives sellers using shops a unique advantage over their competition. In addition, eBay shops will also include a wide range of benefits to help you sell:

• Automate repetitive tasks with bulk editing


• Get special access to marketing features, such as Cross-Promotions on Item pages


• Trigger repeat buying with Shops Promotional Flyers and Email Marketing


• Customise Up To 300 Categories


• Economically list for longer durations

 

Why open an eBay shop?

Opening an eBay shop will take your sales to the next level. 75% of sellers have said that opening a shop improved their sales. It’s simple. A shop gives you a more professional image, enhances your brand and makes your products stick out – all of which will encourage and build trust in the buyer; resulting in more sales.

 

eBay Shop Design

One of the most unique elements of opening an eBay shop is the ability to create and use your own design on pages and listings. Don’t waste this! This is your chance to stick out from the competition and professionalise your products.

Recently, we have worked hard to design new shop layouts for our customers. The design on the right is a recent build for The Stopwatch Shop.

We have been designing and building eBay shops for a wide range of customers. Our expertise in this area has led to the transformation of many eBay sellers; turning them into truly professional shops.

Likewise, we have opened new sales channels for established eCommerce sites by bringing their brand to eBay. With our easy integration tools, it’s simple to start professionally selling on eBay and double your sales.

 

Should you open an eBay shop?

The simple answer is yes. If you’re serious about selling on eBay, opening a shop is the way to go and will expand your sales. You can deliver a more professional, branded experience that will really improve your sales.

Contact us today on 0800 081 1688 to discuss your requirements and see how we can help you.

 

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Centralised Order Management Including Amazon and eBay

Many eCommerce websites will expand to sell their products in a number of different marketplaces, including the likes of eBay and Amazon. Getting your products in front of as many people as possible is obviously one good way of increasing sales, and these marketplaces offer huge opportunities to do just that.

While the opportunities for increased sales are definitely enticing and real, expanding to cover such channels can lead to unexpected headaches in the way you manage your orders and accounts.

Entering a new marketplace means playing by their rules, especially when it comes to following the processes they put in place. This can increase the complexity of not only your order fulfilment process, but also your accounting and customer management processes.

In most cases, it’s a complicated judgement on how to introduce these new processes to your business. If this is wrong, it can result in many more hours wasted on admin tasks, rather than work that increases your profit.

 

What options are available for businesses?

Many businesses are unaware that you don’t have to completely manage your orders and accounts directly through these marketplaces. In fact, many will allow you to export and import changes in bulk, which means you can lift out your order processing, accounts and customer management and bring it to your own, in house system.

For example, we have developed a system that allows for products to be managed through a central admin system, with any updates proliferated through to external marketplaces. I.e. if you had an eCommerce site, you could update a price on this and our system would automatically adjust the price of your eBay listing.

This type of automation and synchronisation can save hours and hours over the course of a year. In the situation above, a five minute job quickly escalates to a 30 minute job when you have to update your eCommerce site, eBay listings, Amazon products and any other marketplaces.

 

Manage your business how you want

The initial investment for a system like this pays for itself in time saved through the alternative of managing all market places individually. While you may want individual prices, descriptions and options per marketplace; it’s unlikely that the way you handle orders or accounts will change depending on where the item was sold.

It is therefore beneficial to bring this into a centralised and unified system. This will have the immediate benefits of:

• Centralised order management – never miss or delay order fulfilment again


• Keep your existing processes in place for managing orders and accounts


• Less chance of mistakes happening as staff are using the same systems they always have


• Snapshot of all business activity in one location – no need to log into multiple accounts

The main benefit is the cost savings that is made through reduced admin. These can be significant over the course of a year and will allow for your business to grow and scale effectively; resulting in more profits over time.

 

Customise your system for improved efficiency

We have helped customers achieve this with our integrated marketplace systems. Whether you have an existing system or are new and looking for retail website development, it can really benefit to consider how to integrate all your channels effectively.

In addition, the systems we can supply are highly configurable so they can match your processes exactly. You won’t have to change to match the system; our development will ensure that the system works for you in the most cost effective way.

 

Centralised management for your business

Moving your admin into a centralised location is a great efficiency gain and is suitable for growing businesses looking to expand. If you’re looking to manage multiple marketplaces from one location and increases productivity, then contact us today on 0800 081 1688 to discuss your requirements.

 

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Achieving Top Rated Seller Status on eBay, Congratulations to AST

We’d like to extend a big congratulations to our stopwatch specialist friends at AST for achieving top rated seller status on eBay recently! A lot of effort has gone into improving the eBay shop and they have rightly been rewarded with this status – making them the absolute best place to buy stopwatches on eBay!

Some of the benefits they can look forward to receiving from this are:

• Highest final value fee discounts
• Promotion in Best Match search results to boost sales
• Exclusive access to Featured First
• A prominent Top-rated seller badge on listing and profile pages

As you can see, it’s very much worthwhile going the extra mile to achieve this status. It will make their eBay shop even more successful and generate more sales and profit; which is great for the upcoming Christmas spending!

 

How did we help AST achieve this?

The eBay shop started with small beginnings, as only a select few products were uploaded and managed manually. Templates and listings were manually created and not conformed across the entire product range. This is how a lot of eBay shops start, with businesses testing the waters to see how viable the market place is. Initial sales were good and competition was low, so eBay looked like a very promising sales channel to explore and target.

However, with an extensive product range like AST has, it soon became a problem of how to manage and scale the store in an effective manner, which wouldn’t eat up too much administration time. It was not an option to simply manually upload every single product onto the store one by one, which is a position a lot of eCommerce businesses will find themselves.

 

Automating eBay for efficient scaling and success

We have developed a tool that bridges the gap between AST’s eCommerce store and eBay. This tool successfully allows you to import and export products from your shop onto eBay in a quick, effective and reliable manner.

This is what we utilised with AST to deliver a solution that would easily allow them to manage their eBay shop. Combined with a shop and listing template design that was attractive and stuck out against any competitors; sales quickly grew and eBay was a very promising profit driver.

 

Optimising your eBay products for improved sales

Importing and handling your products on eBay is only one part of the battle though. The products also needed to be properly marketed and optimised in order to be found and eventually sell to customers. This is a huge problem for a lot of eBay traders; getting sales is always difficult and there are definitely subtleties to the eBay market place.

We developed a strategy of targeting a range of different ways that people searched for stopwatches whilst keeping admin and overhead low, letting our systems handle all the work. In addition, we suggest subtle price breaks and categorisation to further enhance the attractiveness of AST listings.

Now you can search on eBay for a huge range of keywords containing ‘stopwatch’ and you’re likely to see AST products top or very close to. This has resulted in more sales and achieving top rated seller status.

 

Looking to expand on eBay?

If you’re looking to expand your business on eBay; then talk to us. We’re experts at getting your products on there, found and more importantly; sold. We have a wealth of services, including eBay Optimisation and eBay Expansion for eCommerce Traders. For something more bespoke, talk to us on 0800 081 1688.

 

 

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