February 2012 Post Archive - Spiderscope Blog

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Do You Need A Mobile Optimised Website?

At the end of November, we did a post on mobile traffic trends throughout 2011 (Optimised Mobile Website – Why You Need One Now!). We clearly saw an increase of mobile traffic for some of our most popular sites throughout the year, culminating with a peek of mobile traffic in December.

Our analysis suggested that there would also be a good rise in mobile traffic in January; just after everyone got their new shiny devices for Christmas. Would it be the same for 2012? Let’s find out.

 

Mobile Traffic Increases in January

Every site that we sampled saw an increase in traffic in January 2012 compared to Jan 2011. The single biggest increase was a massive 624%; this was for a strongly Adwords driven site – which saw amazing organic growth throughout 2011 too.

Other good increases were seen from eCommerce sites, with these averaging at 302% increase in mobile traffic year on year. That’s huge! When you also consider that UK mobile shopping is predicted to top £4.5bn, can you really afford to not be in the mobile space?

In fact, mobile commerce is expected to account for 8% of all online orders in the UK in 2012.

The average mobile growth for all the customers we sampled was 333%. In Jan 2011, the sites we sampled saw exactly 5000 mobile visits. In 2012, this has risen to 15,631. Clearly, mobile traffic is growing rapidly and it’s becoming more and more important to ensure your site is optimised for this new audience.

 

 

Mobile Optimised Websites

It’s important that your site is now optimised for mobile devices. Even though today’s smart phones are more sophisticated than ever, they can still have problems rendering full sized websites.

It’s important that your website delivers an optimum mobile experience. Setting up your website to automatically detect mobile traffic and adjust accordingly is easy to do and will help your visitors. From the customers we sampled above, the lowest increase in site activity between sites which had a mobile optimised version and those without was 23%.

 

Mobile Commerce

As pointed out above, mobile commerce is expected to account for 8% of all online orders in the UK in 2012. Also consider that many people now check prices online for items they are viewing in store; me included!

What if it was your website they landed on, but your check out was too complicated to complete on a phone? That sale could be lost.

Mobile commerce is set to explode and you don’t want to miss out. Ensuring your eCommerce site is mobile optimised, including the checkout, is extremely important going into 2012.

 

Optimise Your Site for Mobile Today

Contact us today to review your mobile optimisation. We can thoroughly analyse your mobile traffic and gauge how effective your site is for these visitors. We can optimise your site to display correctly on mobile devices and optimise your checkout process to deliver an optimum and consistent user experience throughout.

 

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Transfer your Microsoft Office Live Website and Save Your Rankings

Microsoft Office Live is closing down at the end of April, which means that many small businesses are facing the prospect of having their websites and hard work wiped out. This is disastrous for companies relying on their website and their rankings for business.

If you don’t handle the transfer of your website properly; you will lose all the hard work you’ve put into achieving your rankings.

Not only will you lose your search rankings, but your emails and domain names will go down too. It’s important that you address this issue prominently in a thoroughly well thought out manner.

The closing of Office Live puts small businesses in an awkward position. Do you try and transfer your site over to the new Microsoft service and risk losing your search positions? Or, is it better to take control of your website with a full hosting set up?

 

Full hosting offers complete control

For most businesses, the second option is the most flexible and infinitely more suitable long term. However, handling the transition is complicated and must be done carefully if you want to retain your current search engine rankings.

Not paying care or attention at this crucial step will result in lost rankings, lost traffic and lost sales.

Therefore, it’s critical that you discuss a migration strategy with an expert. They will be able to pinpoint any and all potential issues and ensure that any transfer takes everything into consideration. This will result in a transfer that is far less disruptive to your search rankings and in many cases; you won’t notice a difference at all.

A more traditional hosting set up will have more benefits too, which include:

• Fewer restrictions with what you can do with your site
• More flexibility with email accounts & domain names
• Easier and advanced SEO tactics become available
• In a far better position for expected traffic growth

Migrating away from this service to a traditional hosting set up will also give your site greater protection from events like this in the future. This type of hosting is easier to transfer between suppliers; giving you an added layer of security.

 

Save your rankings and hard work today

We are optimisation experts and understand how the internet works. From design & development to SEO; we understand how websites work. If you have any questions about migrating your Microsoft Office Live website to a new provider in a way that won’t negatively impact your business – contact us today on 0800 081 1688.

 

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Bespoke CRM Software and Customer Management Software

We had a client come to us looking for a customised CRM system. In the past, they had used other CRM software, but nothing truly fitted their exact needs. While the other software worked adequately, they knew they weren’t operating 100% efficiency with something not designed for them.

 

What were they looking for?

Our client was looking for a CRM system that:

• Managed their customers in a flexible manner


• Managed prospects and partners


• Provided suitable staff tools to ensure follow ups and tasks are kept


• Included a scheduling and alerting system


• Provided bespoke features for the service they offered (event management)

While our existing CRM system could provide many of these features; further modifications were needed to match their requirements exactly. This is one of the advantages to our system – it’s flexible and extendable enough to fit a wide range of business needs and requirements.

 

Flexible and Efficient CRM Software

Many of the existing features in our CRM system already matched our clients’ requirements. For example:

1. Customers and prospects management
Our system allows you to quickly view customers and prospects, their details, main contacts, notes and who’s managing them all in one place. This includes tracking them through your sales funnel.

2. Automatic alert system
Automatic alerts are dispatched on a daily basis (configurable) to ensure your staff knows which customers need attention. This means that you’ll never again forget to chase any hot leads or prospects.

3. User scheduling
Manage your sales team and their priorities to maximise performance. At a glance you can see who’s working on what and their schedules.

 

Bespoke CRM Software

Despite our CRM software handling some of the requirements, we still had to expand to cater for specifics needs. This mainly focused around the service they offered, which was event management.

These needed to be managed much like customers. So for example, some requirements were:

• Assign event managers
  A separate area was also created here to list key personnel, like speakers and presenters if required.


• Manage supporting documents (PDF files, etc)
  For management of supporting documents like brochures, marketing materials, directions, etc. Everything is stored in one central location per event.


• Budget management
  Accurately keep track of event costs to and record where budgets are being attributed to.


• Note keeping
  Record all vital information pertaining to one event in one location. This provides a central place for people to keep up to date with the specifics.

The modular design of our CRM software allows for us to easily apply these customisations to deliver a truly bespoke offering to our client.

Furthermore, the client also needed the ability to quote and invoice events directly through the CRM software. This ensures that everything is managed in one central location, from initial contact, to quoting, to sale and to payment.

The new system matches the client’s needs exactly; providing all the advantages of CRM software tailored to their business needs at a reasonable price.

 

Get Your Bespoke CRM Software

Are you looking to efficiently manage your sales and operations in union? As demonstrated above, our CRM software is perfect for meeting this goal. Contact us today on 0800 081 1688 to discuss your requirements in detail.

 

 

 

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