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What's the difference between HTTP and HTTPS?

Back in August 2014 Google officially announced that switching your website from HTTP to HTTPS will give a slight ranking boost. More recently Google hinted that websites using HTTPS will be given a larger boost. So what are HTTP and HTTPS, and how does this impact your website?

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Posted by: Spiderscope on March 20th, 2017 @ 3:29 PM

Tagged with: google algorithm update google update HTTPS

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5 Reasons Why You Need a Responsive Website

There was a point in time when mobile functionality was considered as an afterthought to desktop design. The key was to create a well optimised desktop website and then retrofit the design so it worked for the few people with smartphones. That has all changed, read more to find out 5 reasons why you need a responsive website

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Posted by: Spiderscope on March 14th, 2017 @ 11:08 AM

Tagged with: mobile friendly Mobile Optimisation responsive website

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Mobile friendly ranking signal boost

Back on April 21st 2015 Google launched a mobile friendly algorithm, this started using mobile-friendliness as a ranking signal on mobile searches .Therefore if your website did not meet the mobile friendly guidelines you could not be found in the Search Engine Results Pages (SERP’s) for users searching on their mobile devices (smart phones & tablets) however if Google was confident the page provided great content for the query it could still show in the SERPs. 

Google announced on 16th March, 2016 that beginning in May they will start rolling out an update to this algorithm, which will “Increase the effect of the [mobile friendly] ranking signal”. 

As always Google have been very vague about the updates relating to their ranking signals however we do know if you do not have a mobile friendly responsive web site, and you did not feel the effect of the mobile-friendly algorithm update last year or maybe you do have a mobile site but it is not responsive, you will almost definitely notice an impact from the update starting May 2016.

Yes, you read that correctly, having a mobile site alone is not enough anymore to qualify for the mobile friendly update. It must be responsive.

 

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Posted by: Nick Meynell on May 3rd, 2016 @ 3:40 PM

Tagged with: google algorithm update google update mobile friendly Mobile Optimisation responsive website

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Small Business Saturday: Do you own or know a small business that needs help with their online marketing?

Did you know that tomorrow (Saturday 5th December) is this year’s Small Business Saturday? Read on to see how you could show your support.

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Posted by: Spiderscope on December 4th, 2015 @ 3:07 PM

Tagged with: Bespoke Web Development Facebook Optimisation Google Optimisation responsive website

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Black Friday / Cyber Monday, what do they mean for your business?

Black Friday was the perfect example of the way most things are moving online, and indeed going mobile, with online sales surpassing the £1Billion mark in a single day for the first time. Today is known as Cyber Monday and the same is expected to happen again, indicating the way things are moving in the digital world.

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Posted by: Spiderscope on November 30th, 2015 @ 2:54 PM

Tagged with: Bespoke Web Development google algorithm update Google Optimisation mobile friendly Mobile Optimisation responsive website Website Layout Optimisation

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